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Learner Reviews & Feedback for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

2,125 ratings
419 reviews

About the Course

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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76 - 100 of 408 Reviews for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

By Sanfora D

Jun 03, 2016

Great way of tutoring.

By Vidhya R

Mar 30, 2017

Loved the structure of the course. It was a great learning experience!

By Mauricio P

May 25, 2017

Great content material. Presenter was very engaging and visual aids were on the spot.

By Nourdine E H

Dec 03, 2017

great course and great teacher!

By Madhu T

Jun 05, 2017

Great Course Great Insights. A must to get a better grip at Digital marketing.

By Mohamed G

Jun 06, 2016

this course is very nice

By january c

May 24, 2017

I HAVE LEARNED SO MUCH. Nothing beats Coursera for online learning. :)

By William J B

Mar 30, 2016

Geat stuff....

By Andre E

Feb 20, 2017

Great insight.

By Richa P

Jan 31, 2017

Superb!!! very useful information i have got after completion of this course. Highly recommended.

By Alberto O

Apr 04, 2017

It was really helpful.

By Salma H P A

Jan 05, 2017

It was really helpful to see rules to make data analysis easier to resume. How to make memorable presentations that the forum can take away and action.

By Edson d O V

May 03, 2018

Good Course! Great Specialization!!!

By Joe D

Jul 07, 2016

amazing course!

By Daniel C

Nov 03, 2017


By Meghan R

Mar 11, 2016

This course provided an good high-level overview of how to attack a data analysis problem as well as data collection and visualization.

By Kamila G

Jun 12, 2016

I'm really enjoying the course. It gets difficult sometimes since I have no IT background. But there's nothing that can't be figured out. Of course one needs to apply additional efforts for a deeper dive to the subject. Overall it's a great basic course to start with.

By Jaime A M B

May 19, 2018

Awesome course!

By hailing x

Jul 24, 2017

Good class to systematically review the marketing analytics processes.

By Cathy C d D C

Aug 25, 2015

Excellent material and work from the instructor


Sep 19, 2015

I have learnt a lot from Kevin on web analytics which is beneficial for us as an analyst as most of the analysis we are doing are skewing towards digital analytics.

By Carmen C

Oct 01, 2015

Very practical, clear concepts and very useful information

By Anupam D

Aug 16, 2016

Great course.

By Michelle A H

Aug 14, 2016

Very useful information. Although you need statistics knowledge this course gives you a good broad perspective of the correct analytics practices you need to develop in order the have the right marketing insights.

By Sara d l F

Dec 12, 2016