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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

3,241 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.


Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

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76 - 100 of 696 Reviews for Digital Marketing Analytics in Practice

By Hesham S

Sep 10, 2019

A great course that dives deep into data analytics and data visualization

I have started applying the principles when creating website performance report and could create more insightful and easy to understand report for my company which can help them make decisions

By Nararya D

Aug 20, 2019

I get several new technical perspective on the approach to market analytics process. Prof. Hartman provides great insights about the life of a web analyst. Now, it seems I've got a homework to understand more about the R software and Tableau. Good Stuff! Thanks!

By Pablo B D

Jan 30, 2017

I think its been amazing learning about ZMOT and the funnel, the ways the markets form itself, the moment of truth is really so great explained, Kevin Harman did a great job, i love all the course, and i would totally recommend it and continue this way.

By Phillip S

Jun 25, 2016

Extremely well designed course in my opinion. Very clear and to the point information delivered well.

Great introduction to the subject. Assignments were not too daunting and enough resources were offered that directly related to the questions asked.

By Barnendra M C

Aug 3, 2019

This course has really stirred me up to take up not only Digital Marketing as a serious career (even though I do not have a background in marketing) but also to pick up more training/courses to learn data science and packages like R and Python.

By Kimberly K

Oct 8, 2020

I liked this course because it taught the student to really look at the data and present (visualize) only the needed data points! Keep it simple and make it easy for the user of the data to get the message quickly. Very useful information.

By Troy Q

Jul 14, 2020

Thorough look into the work of a data analyst and through the lens of a highly regarded industry expert. For someone new to the field, it was an experience-rich course and provided multiple ways to learn hands-on as well as through study.

By Shashwat G

Oct 9, 2017

Great course of Intermediate may bit tough for beginners and may be too easy for Experts. This course will provide the theoretical foundation for you however don't look for software training or analytical tool training here


Dec 12, 2019

Really liked the way the concepts were introduced in a consistent framework, everything was in front of me. Lecture notes as well as additional reading. I'm definitely in a better space as a result. Gerard Metzer - Durban, South Africa

By Adnan K

Sep 11, 2020

this course is quite helpful in learning the tools and best way to apply them in real-time situations. The course content needs to be updated I found a few expired links in course content. Overall I am happy with the learning outcome.

By Aditya V

May 18, 2020

Very good course from the Industry's best Kevin Hartman. He brings his rich experience in this crisp and concise module. He has touched upon various critical aspects of Digital Analytics which we generally miss in our daily lives.

By Marilyn T

Jul 17, 2020

Good lecturer, engaging course. I learnt about good and bad examples of data visualisation and how to better present data through visualisation. I found the Consumer Decision Journey (CDJ) insight particularly interesting to me.

By Navjyoti P

Oct 13, 2021

I’m grateful and thankful to the institute and the Instructor Mr. Kevin Hartman for the flawlessly organized course, the syllabus was great, very well structured, and thus easy to follow and understand. I enjoyed the course.

By Michelle A

Aug 14, 2016

Very useful information. Although you need statistics knowledge this course gives you a good broad perspective of the correct analytics practices you need to develop in order the have the right marketing insights.

By Juliet T

Jul 18, 2021

This course helped me to understand how I could use the data I have to further help the small business I work for. With little formal training in marketing, this helps me "connect the dots" in the work I do.

By Omar S

Jun 9, 2016

I enjoyed every minute of this course. Professor Hartman clearly has done an incredible effort in preparing the program. His style in conveying information is great too! Very good useful resources. Thank you

By Dhinesh A D

Sep 1, 2021

One of the best courses on this platform. Digital marketing analytics practiced today were well explained. Digital marketing tools, strategies and how analytics could be done are valuable learning outcomes.

By N.Srinivas

Dec 16, 2019

I recommend this course to anyone who has need to conduct a thorough analysis in Digital space. This course covers in great detail the framework to employ and the concepts are excellently covered each week.

By Vanya P

May 31, 2020

I really will use and applied the examples and suggested approach for executing Marketing analysis, in my daily activities. The course gives good structure and suitable ideas, easy to understand and apply.

By Viral D

Oct 24, 2016

Was aware of how to present data, however did not know it makes difference in visualizing and presenting. I have learned the power of visualizing data with artful use of numbers found in the digital space.

By Marcos M

Dec 5, 2016

Very good course. Specially the coverage of all 4 phases (Plan, Collect, Analyse and Report). The last topic about how to present and the brain ways of working is great. Thanks for so great content.

By Mauricio M Q

Oct 2, 2020

My biggest weakness has been marketing and being shy about looking for clients. This course has provided me with the necessary tools to overcome it and become proactive in digital marketing.

By Rosana C

Aug 22, 2019

Almost finished with the course, and I must say that it is really well presented. Everything about it is easy to understand and with a lot of examples. Many thanks for this course!

By Kymbat I

Aug 2, 2019

I really loved the whole Course and despite some complex parts, Professor Hartman so skillfully explained, that everything was clear and easy to absorb! Thanks, I really enjoyed!

By Laura W

Sep 23, 2015

Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.