Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

Good resources provided in the course material, good overview of how analytics can be used and processed, overall a very good course.

Excellent course, it helped me better understand the analytics world and how to apply that acquired knowledge to marketing projects.

Good learnings on how to use marketing analytics in practice with some valuable models to structure the topic and good case studies.

Excellent theoretical foundation and suggestions how to practice and use tools like unstructured data pulls or data hygiene/tidying.

Sir Kevin allowed me to develop critical thinking on how to approach case studies so we will prepare us for a career in analytics.

Wonderful course for a somewhat intermediary level. The instructor has a wonderful delivery style and the content is equally good.

Interesting material, well organized, marketing analytics is an interesting topic and important to informed decision and insights

I totally enjoyed Kevin Hartman instructions for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Very worthwhile and interesting course. It made digital marketing analytics less intimidating and very useful and practical.

Great content, great instructor and all topics covered by this course it's really helpful. Sad because it's over, haha.

Sensacional tras uma nova perspectiva para a analise de marketing, um excelente complemento para os cursos anteriores

It's really a useful course, I advise every body how cares about managing data and data visualization to enrol in it.

Really difficult in some part and very useful, I loved it. I will use the material the course gave me in the future

Well explained, insightful, with manageable but challenging coursework and a lot of resources for further learning.

It really was an awesome experience with this course learnt lot of knew and very applicable concept and much more

One understand how to deal with big data and can interpret , helps how to present it and analyse the given data.

Practical tools to analyze data and set up a framework to get the results you're looking for without being bias.

Very practical, and our course teacher is actually working in the field, which is much better than just theory.

I love the course, assignment review process was a really a pain. Great course content and perfectly delivered.

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

Thanks Professor Kevin for all the work you put in this course ! Great explanation and great information !

it was amazing to learn about analytics in practice all the new topics are new for me thanks to Mr.Kevein

Really interesting course, learnt a lot about what I'm actually interested in and it's taught really well

Gives you a really good basic understanding of the depth of analytics required to succeed in this domain.

Loved this class, the information is useful and easy to work with! Great teacher, thanks a lot Coursera!