Learner Reviews & Feedback for Digital Analytics for Marketing Professionals: Marketing Analytics in Practice by University of Illinois at Urbana-Champaign

A great course that dives deep into data analytics and data visualization

I have started applying the principles when creating website performance report and could create more insightful and easy to understand report for my company which can help them make decisions

Excellent introduction to data analysis and very good references and support readings.

This course gave me a clear practical understanding of Analytics. Love it!

Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.

Excellent course with great in-depth insights

great love it

An excellent course. Must for every marketer.

Excellent course !!! The tools it shows totally help digital marketing.

The practical aspect of the course and the major difficulty made this course really engaging. It has taught me very much about the analytics aspect of digital marketing.

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

Very informative. really liked the professors pace and the way the break down of the different MAP process.

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

As it has said in the course, there is not any technical stuff here.

I personally enjoyed it because of the new material I learned about marketing, analytics and research.

Take the other analytics course for better insight.

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

Great use of information that can be put to use immediately!!

Please update data and services

The course content is very valuable to any digital marketing practitioner, but the reason I am rating it as 4/5 is that there was basically no "In practice" part. All assignments were along the lines of "discuss this," which might be OK to make us think, but analytics is so much about doing I missed having a chunk of data thrown at me to see what I can find.

Excellent Course, but is not for beginners.

Excellent Professor too.

Simple, Practical and Crisp.

This was a fairly good course, however I don't feel like I walked away learning much more than I already knew. I think I was expecting some more detailed instruction on how to perform specific analyses, and this course was quite general. The best part was the fourth module that talked about data visualization, which I did actually find super helpful!

good

This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.

Valuable course for those who want to know more about Digital Marketing and data analysis, webscraping and related subjects.

However the course just presents the steps you need to take, in order to accomplish your results, actually it doesn't show you how to retrieve data using RStudio, Tableau or any other data analysis software, so it is a "Theoretical Practice" and it's recommended that you have some background on Digital Marketing.