About this Course

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Learner Career Outcomes

38%

started a new career after completing these courses

36%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 17 hours to complete
English

Skills you will gain

Digital MarketingData CollectionAnalyticsData AnalysisData Visualization (DataViz)

Learner Career Outcomes

38%

started a new career after completing these courses

36%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 17 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

5 hours to complete

Course Overview and Digital Influence on Marketing

5 hours to complete
4 videos (Total 28 min), 8 readings, 4 quizzes
4 videos
About Prof Kevin Hartman3m
Lesson 1: The Day The Geeks Took Over, Part 16m
Lesson 1: The Day The Geeks Took Over, Part 210m
8 readings
Syllabus10m
About the Discussion Forums10m
About the Rubric for Peer Assessment10m
Glossary10m
Brand Descriptions10m
Getting to Know Your Classmates10m
Module 1 Overview10m
Module 1 Readings10m
3 practice exercises
Orientation Quiz30m
Lesson 1 Practice Quiz30m
Module 1 Quiz30m
Week
2

Week 2

5 hours to complete

Basics of Web Analytics

5 hours to complete
5 videos (Total 36 min), 3 readings, 4 quizzes
5 videos
Lesson 2: The Basics Of Web Analytics, Part 212m
Lesson 3: An Introduction To Web Analytics Tools, Part 16m
Lesson 3: An Introduction To Web Analytics Tools, Part 27m
Interview with John Kenny on the sensitivity of brand and executives to data privacy2m
3 readings
Module 2 Overview10m
Module 2 Readings10m
About John Kenny10m
3 practice exercises
Lesson 2 Practice Quiz30m
Lesson 3 Practice Quiz30m
Module 2 Quiz30m
Week
3

Week 3

4 hours to complete

Basic Analytics Techniques and the Data

4 hours to complete
6 videos (Total 39 min), 2 readings, 4 quizzes
6 videos
Lesson 4: Where It All Begins, Part 29m
Interview with Mike Mueller "On the unique role Search plays in the marketing of his small business"1m
Lesson 5: The Consumer–Brand Relationship, Part 17m
Lesson 5: The Consumer–Brand Relationship, Part 213m
Interview with John Kenny "On the need for a variety of data when conducting analysis with particular insight in how consumers use various digital platform today and the role of social media"2m
2 readings
Module 3 Overview10m
Module 3 Readings10m
3 practice exercises
Lesson 4 Practice Quiz30m
Lesson 5 Practice Quiz30m
Module 3 Quiz30m
Week
4

Week 4

4 hours to complete

Promise and Pitfalls of Digital Data

4 hours to complete
5 videos (Total 34 min), 3 readings, 4 quizzes
5 videos
Lesson 6: Data, Data, Everywhere, Part 27m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 15m
Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 29m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
3 practice exercises
Lesson 6 Practice Quiz30m
Lesson 7 Practice Quiz30m
Module 4 Quiz30m

Reviews

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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