About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 19 hours to complete

Suggested: 6 weeks of study, 5-7 hours/week...


Subtitles: English

Skills you will gain

Marketing PlanDigital MarketingMarketing AnalyticsMarketing Performance Measurement And Management

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 19 hours to complete

Suggested: 6 weeks of study, 5-7 hours/week...


Subtitles: English

Syllabus - What you will learn from this course

7 hours to complete

Course Overview & Module 1 Client/Brand Analysis

9 videos (Total 190 min), 10 readings, 1 quiz
9 videos
Weekly Deliverables3m
Meet and Greet: Faculty and Client meetup29m
Hangout 1 - Elizabeth Distel-Grainger32m
Hangout 2- Bosch and Kevin Hartman44m
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger36m
Know the Client: Grainger11m
Campaign Management at Grainger13m
Display Advertising at Grainger11m
10 readings
About the Discussion Forums10m
Social Media10m
Getting to Know Your Classmates10m
About the Client10m
Problem Statement10m
Hangouts with the Client10m
Module 1 Overview10m
Rubric for Module 1 Peer Assessment10m
2 hours to complete

Module 2 The Consumer Decision Journey

2 readings, 1 quiz
2 readings
Module 2 Overview10m
Rubric for Module 2 Peer Assessment10m
2 hours to complete

Module 3 Collect and Analyze Data

2 readings, 1 quiz
2 readings
Module 3 Overview10m
Rubric for Module 3 Peer Assessment10m
2 hours to complete

Module 4 The Channel and Content Strategy

2 readings, 1 quiz
2 readings
Module 4 Overview10m
Rubric for Module 4 Peer Assessment10m
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Top reviews from Digital Marketing Capstone

By AROct 19th 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

By AMDec 6th 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing



Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration

Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business

Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration

Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Digital Marketing Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Digital Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.