Created by:   University of Illinois at Urbana-Champaign

  • Aric Rindfleisch

    Taught by:    Aric Rindfleisch, John M. Jones Professor of Marketing

    Department of Business Administration

Basic InfoCourse 1 of 6 in the Digital Marketing Specialization.
LevelBeginner
Commitment4 weeks of study, 6-8 hours/week
Language
English, Subtitles: Vietnamese, Portuguese (Brazilian), Chinese (Simplified)
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Course 1 of Specialization
Syllabus

FAQs

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How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
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Ratings and Reviews
Rated 4.6 out of 5 of 2,411 ratings

This course might look lengthy from the course outline but is rather easily digestible if you stick to a schedule. Do it anyway, it's worth your time if you are serious about a career in digital marketing.

I love the idea of co creation and the evolution of 3D printers. This coarse aggregate a lot to my formation as a marketing and advertising professional.

I enjoyed the course a lot and will encourage executives (marketing or not) to consider opening their perspective about marketing and the digital works. I will ask that some practice examples be updated to revalidate the strength of some new concepts (digital marketing is STILL considered relatively new domain to MANY). It will also make the course close to participants with fresher examples.

Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.