This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
Start working towards your Master's degree
Syllabus - What you will learn from this course
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
HOW DIGITAL TOOLS ARE CHANGING PRICE
- 5 stars79.62%
- 4 stars16.79%
- 3 stars2.15%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
I really enjoyed this course. This helps me to know about the 4Ps and how it can be used by a firm to attain profit and also how digital tools and strategies play role in building the 4Ps for a firm.
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
About the Digital Marketing Specialization
Frequently Asked Questions
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