This course explores the evolving landscape of digital marketing, spotlighting recent trends reshaping brand-audience connections online. Learners gain insights into innovative strategies and digital tools, empowering them to create dynamic campaigns that engage and convert audiences. The course is ideal for ideal for marketing professionals and business owners as well as beginners and experienced practitioners. For the learners to get involved with this content, is suggested to engage with the interactive modules, case studies, and practical exercises.
(12 reviews)
Recommended experience
What you'll learn
Examine the evolution of digital marketing trends and their influence on consumer behavior.
Discover innovative digital tools and platforms transforming marketing strategies.
Discover how to incorporate the latest trends in digital marketing approach.
Evaluate upcoming trends in digital marketing and prepare strategies to adapt.
Skills you'll gain
Details to know
Add to your LinkedIn profile
July 2024
1 assignment
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There is 1 module in this course
This course explores the evolving landscape of digital marketing, spotlighting recent trends reshaping brand-audience connections online. Learners gain insights into innovative strategies and digital tools, empowering them to create dynamic campaigns that engage and convert audiences.
What's included
13 videos4 readings1 assignment2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Marketing
Amazon Ads
Digital Marketing Institute
Simplilearn
Why people choose Coursera for their career
Learner reviews
Showing 3 of 12
12 reviews
- 5 stars
75%
- 4 stars
25%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Reviewed on Aug 17, 2024
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.