Coursera Instructor Network
Brand Awareness Using Digital Brand Activation
Coursera Instructor Network

Brand Awareness Using Digital Brand Activation

Taught in English


Gain insight into a topic and learn the fundamentals

Khanya Modipa

Instructor: Khanya Modipa

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

May 2024


1 assignment

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 4 modules in this course

Ready to level up your digital marketing skills and make your brand stand out in the digital crowd? Gain the tools and knowledge to create impactful digital brand activation strategies that increase visibility, captivate your target audience, and drive concrete results for your business or organization. Join Khanya Modipa as she equips you with everything you need to become a brand awareness champion in the digital realm.

What's included

1 video1 reading

In this lesson, we follow Jane and John, entrepreneurs who launched their business during the pandemic. Through their story, we learn about key elements of successful branding and communication in today's market. We'll cover messaging for brand identity, understanding target audiences, using social media data for marketing, different platforms' engagement styles, analyzing marketing metrics, and planning content calendars to align with business goals.

What's included

2 videos2 readings

This lesson equips you with the ability to define brand activation, analyze real-world examples of successful digital brand activations, and evaluate the role of target audience understanding in effective brand activation campaigns

What's included

2 videos2 readings

In this lesson, you will discover how to maximize platform effectiveness by gaining insights into the habits of your target audience. You will explore the realm of social media analytics, where you will learn to identify and interpret key metrics such as engagement and conversion rates. Through real-world scenarios, you will develop the skills to apply these metrics strategically, driving business success.

What's included

2 videos2 readings1 assignment


Khanya Modipa
Coursera Instructor Network
1 Course17 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions