University of California, Irvine
Identifying, Attracting, and Growing Your Digital Audience
University of California, Irvine

Identifying, Attracting, and Growing Your Digital Audience

This course is part of E-Marketing Specialization

Taught in English

Some content may not be translated

Stephane Muller

Instructor: Stephane Muller

11,167 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(244 reviews)

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop an audience persona based on a target audience.

  • Identify strategies to define, attract, and engage your audience online.

  • Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.

Details to know

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Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(244 reviews)

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the E-Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Welcome to Module 1: Introduction to Digital Marketing. In this module we will begin with an exploration of some common digital marketing terms and concepts you should be familiar with, and then we will take a look at the basic structures and models of doing business online. Finally, we will discuss how a brand’s identity and digital presence work together to help you connect with your audience.

What's included

4 readings1 quiz1 discussion prompt

Welcome to Module 2: Identifying & Defining Your Audience. In this module we will review strategies for identifying and defining your audience online, and we will explore how to develop an audience persona to represent a segment of your target audience. We will also explore how a well-crafted value proposition can be used to connect with you audience and communicate what makes you distinct from other brands.

What's included

1 video5 readings1 quiz1 discussion prompt

Welcome to Module 3: Attracting & Building Your Audience. In this module we will review the main stages of the customer's journey and then focus on acquisition strategies for building your audience. We will cover a variety of different acquisition techniques to attract and build your audience, and discuss how a smooth e-commerce experience can ensure that your visitors stay engaged with your website. We will also explore the role of social media in building your audience, and how to use your marketing goals and objectives to select the right platforms.

What's included

8 readings1 quiz1 discussion prompt

Welcome to Module 4: Maintaining & Engaging Your Audience. In the last module of this course, we will review additional strategies to keep your audience engaged. You’ll have the opportunity to craft a social media strategy designed to build your audience and we will take a close look at how to use social media, mobile marketing, and new technologies to build a relationship with your customers.

What's included

1 video3 readings1 quiz1 discussion prompt

Instructor

Instructor ratings
4.6 (83 ratings)
Stephane Muller
University of California, Irvine
12 Courses53,967 learners

Offered by

Recommended if you're interested in Marketing

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4.7

244 reviews

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EG
5

Reviewed on Mar 2, 2021

AN
4

Reviewed on Aug 12, 2023

TW
5

Reviewed on Apr 27, 2021

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