About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 3 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 13 hours to complete
English

What you will learn

  • Develop an audience persona based on a target audience.

  • Identify strategies to define, attract, and engage your audience online.

  • Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.

Skills you will gain

MarketingBrand ManagementExperience DesignSocial MediaE-Commerce
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 3 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 13 hours to complete
English

Offered by

Placeholder

University of California, Irvine

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction to Digital Marketing

2 hours to complete
4 readings
4 readings
Introduction to Digital Marketing10m
The Digital Business Environment20m
Supplemental Resources30m
Building a Digital Presence15m
1 practice exercise
Module 1 Knowledge Check30m
Week
2

Week 2

4 hours to complete

Identifying & Defining Your Audience

4 hours to complete
1 video (Total 6 min), 5 readings, 1 quiz
5 readings
Identifying Your Audience10m
Market Segmentation & Audience Personas15m
Supplemental Resources1h
Value Propositions: Your Brand and What You Have to Offer15m
Turning Marketing Goals into Strategy20m
1 practice exercise
Module 2 Knowledge Check30m
Week
3

Week 3

4 hours to complete

Attracting & Building Your Audience

4 hours to complete
8 readings
8 readings
The Customer Journey15m
Introduction to Acquisition10m
Supplemental Resources30m
Content Marketing and 'Going Viral'10m
Display Advertising10m
Email Marketing20m
Social Media & Networking30m
Supplemental Resources30m
1 practice exercise
Module 3 Knowledge Check30m
Week
4

Week 4

3 hours to complete

Maintaining & Engaging Your Audience

3 hours to complete
1 video (Total 2 min), 3 readings, 1 quiz
3 readings
Mobile Marketing15m
QR Codes30m
Supplemental Resources1h
1 practice exercise
Module 4 Knowledge Check30m

About the E-Marketing Specialization

E-Marketing

Frequently Asked Questions

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