Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
This course is part of the E-Marketing Specialization
Offered By


About this Course
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you will gain
- Marketing
- Brand Management
- Experience Design
- Social Media
- E-Commerce
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Digital Marketing
Identifying & Defining Your Audience
Attracting & Building Your Audience
Maintaining & Engaging Your Audience
Reviews
- 5 stars79.70%
- 4 stars12.87%
- 3 stars5.44%
- 2 stars0.49%
- 1 star1.48%
TOP REVIEWS FROM IDENTIFYING, ATTRACTING, AND GROWING YOUR DIGITAL AUDIENCE
Well structured concepts ready to be taken into action.
Gave a great introduction to Digital Marketing. Thoroughly enjoyed the course!
Provided a lot of insights for those who do not have basic knowledge of Digital Marketing
Great course with great resources and easy to understand.
About the E-Marketing Specialization

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