Coursera Instructor Network
Brand Management: Strategies for a Strong Brand
Coursera Instructor Network

Brand Management: Strategies for a Strong Brand

Taught in English

3,066 already enrolled


Gain insight into a topic and learn the fundamentals

Hector Sandoval

Instructor: Hector Sandoval


(25 reviews)

Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions

  • Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.

  • Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.

  • Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.

Details to know

Shareable certificate

Add to your LinkedIn profile


1 assignment

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There is 1 module in this course

This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.

What's included

26 videos6 readings1 assignment


Instructor ratings
5.0 (8 ratings)
Hector Sandoval
Coursera Instructor Network
10 Courses21,513 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 25


25 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on Mar 5, 2024


Reviewed on Mar 15, 2024

New to Marketing? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions