Coursera Instructor Network
Brand Management: Strategies for a Strong Brand
Coursera Instructor Network

Brand Management: Strategies for a Strong Brand

Hector Sandoval

Instructor: Hector Sandoval

9,883 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(127 reviews)

Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(127 reviews)

Beginner level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions

  • Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.

  • Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.

  • Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.

Details to know

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Assessments

1 assignment

Taught in English

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There is 1 module in this course

This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.

What's included

26 videos6 readings1 assignment

Instructor

Instructor ratings
4.8 (30 ratings)
Hector Sandoval
Coursera Instructor Network
10 Courses70,600 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 127

4.7

127 reviews

  • 5 stars

    80.31%

  • 4 stars

    14.17%

  • 3 stars

    5.51%

  • 2 stars

    0%

  • 1 star

    0%

PS
4

Reviewed on Jul 3, 2024

NJ
5

Reviewed on Oct 9, 2024

CI
5

Reviewed on Mar 15, 2024

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