How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
An Introduction to Consumer Neuroscience & NeuromarketingCopenhagen Business School
About this Course
Skills you will gain
- Consumer Behaviour
- Consumer Neuroscience
Syllabus - What you will learn from this course
What is Neuromarketing all About?
Attention & Consciousness
Emotions & Feelings, Wanting & Liking
- 5 stars74.65%
- 4 stars20.24%
- 3 stars3.53%
- 2 stars1.02%
- 1 star0.54%
TOP REVIEWS FROM AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
Good coverage of the different areas and state of the art of neuroscience. Great examples and presentation of studies allow students to link to scientific concepts to daily pratice.
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.
This was the first online course I did that actually teaches something. Very well prepared, nice content, superb references and lectures. I will certainly recommend to my peers
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