How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
An Introduction to Consumer Neuroscience & NeuromarketingCopenhagen Business School
About this Course
Skills you will gain
- Consumer Behaviour
- Consumer Neuroscience
Syllabus - What you will learn from this course
What is Neuromarketing all About?
Attention & Consciousness
Emotions & Feelings, Wanting & Liking
- 5 stars74.59%
- 4 stars20.29%
- 3 stars3.54%
- 2 stars1.02%
- 1 star0.54%
TOP REVIEWS FROM AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
Very insightful course on the fundamentals of Neuromarketing and Neuroscience. Excellent presentations and concise learning opportunities for practical knowledge and useful implementation.
This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
Great course on this emerging technology on the areas of the brain and decision making process , would be good if there is a summary of these long interviews instead, and more interactive work
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