About this Course

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Learner Career Outcomes

46%

started a new career after completing these courses

37%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 26 hours to complete
English
Subtitles: English

Skills you will gain

Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing

Learner Career Outcomes

46%

started a new career after completing these courses

37%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 26 hours to complete
English
Subtitles: English

Offered by

Copenhagen Business School logo

Copenhagen Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(7,679 ratings)Info
Week
1

Week 1

4 hours to complete

What is Neuromarketing all About?

4 hours to complete
4 videos (Total 30 min), 2 readings, 1 quiz
4 videos
An Overview of the Brain7m
Case: Knutson et al + Pessiglione et al, method = fMRI11m
PET and MR Scanners4m
2 readings
Main Course Readings10m
Module 1 - What is Neuromarketing all About?3h 10m
1 practice exercise
What is Neuromarketing all About?10m
Week
2

Week 2

5 hours to complete

Attention & Consciousness

5 hours to complete
4 videos (Total 68 min), 1 reading, 1 quiz
4 videos
Interview with Kyle Nel24m
Tools - Neurovision14m
Studies & Methods - Attention & Consciousness11m
1 reading
Module 2 - Attention & Consciousness.3h 15m
1 practice exercise
Attention & Consciousness10m
Week
3

Week 3

4 hours to complete

Sensory Neuromarketing

4 hours to complete
5 videos (Total 65 min), 1 reading, 1 quiz
5 videos
Studies & Methods - Sensory Load Chart9m
iMotions - Interview with Peter Hartzbech15m
Interview with Per Møller part 119m
Interview with Per Møller part 27m
1 reading
Module 3 - Sensory Neuromarketing2h 30m
1 practice exercise
Sensory Neuromarketing10m
Week
4

Week 4

5 hours to complete

Emotions & Feelings, Wanting & Liking

5 hours to complete
4 videos (Total 76 min), 1 reading, 1 quiz
4 videos
Case: Kirk et al + Ramsøy EEG, metode = EEG20m
Interview with Steve Genco34m
EEG method9m
1 reading
Module 4 - Emotions & Feelings, Wanting & Liking3h 20m
1 practice exercise
Emotions & Feelings, Wanting & Liking10m

Reviews

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Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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