How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
An Introduction to Consumer Neuroscience & NeuromarketingCopenhagen Business School
About this Course
Skills you will gain
- Consumer Behaviour
- Consumer Neuroscience
Syllabus - What you will learn from this course
What is Neuromarketing all About?
Attention & Consciousness
Emotions & Feelings, Wanting & Liking
- 5 stars74.61%
- 4 stars20.26%
- 3 stars3.54%
- 2 stars1.02%
- 1 star0.54%
TOP REVIEWS FROM AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
Very insightful course on the fundamentals of Neuromarketing and Neuroscience. Excellent presentations and concise learning opportunities for practical knowledge and useful implementation.
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
Balanceado y completo. Mi objetivo era lograr un entendimiento básico alrededor del tema de neuromercadeo y lo logré. Recomiendo este curso para quien tenga un objetivo similar.
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
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