About this Course

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Flexible deadlines
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Beginner Level
Approx. 19 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 19 hours to complete
English

Offered by

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Copenhagen Business School

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Week 1: Introduction to Neuromarketing

3 hours to complete
7 videos (Total 39 min), 1 reading, 1 quiz
7 videos
1.1 The Scope of Neuromarketing10m
1.2 Biometric & Neurometric1m
1.3 Biometric Measures pt. 15m
1.4 Biometric Measures pt. 25m
1.5 Neurometric Measures6m
INTERVIEW - Peter Hartzbech, Founder & CEO, iMotions A/S, Denmark8m
1 reading
Articles for "Introduction to Neuromarketing"2h 10m
1 practice exercise
Introduction to Neuromarketing10m
Week
2

Week 2

4 hours to complete

Week 2: Eye-Tracking

4 hours to complete
7 videos (Total 42 min), 1 reading, 1 quiz
7 videos
2.1 Visual Attention5m
2-2 Visual Perception5m
2-3 State of the Art4m
2-4 Equipment & Output7m
Andrea Ciceri, PhD, Founder and President of SenseCatch, Italy9m
Iyad Aldaqre, PhD, Data Scientist at SR LABS, Italy8m
1 reading
Articles for "Eye-Tracking"3h
1 practice exercise
Eye-Tracking10m
Week
3

Week 3

3 hours to complete

Week 3: Arousal & Emotions 1

3 hours to complete
5 videos (Total 23 min), 1 reading, 1 quiz
5 videos
3-1 Arousal5m
3-2 Emotion3m
3-3 Self-Report Measure4m
Maurizio Mauri, PhD, researcher at TSW User Experience Lab of Milan, Italy8m
1 reading
Articles for "Arousal and Emotions 1"2h
1 practice exercise
Arousal & Emotions 110m
Week
4

Week 4

3 hours to complete

Week 4: Arousal & Emotions 2

3 hours to complete
6 videos (Total 31 min), 1 reading, 1 quiz
6 videos
4-1 GSR4m
4-2 Pupillometry5m
4-3 Heart Rate3m
4-4 Facial Expression6m
Dr. Patrick H. Zimmerman, Behavioral Research Consultant at Noldus, Holland9m
1 reading
Articles for "Arousal and Emtions 2"2h
1 practice exercise
Arousal & Emotions 210m

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