About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 17 hours to complete

Suggested: 6 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 17 hours to complete

Suggested: 6 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Week 1: Introduction to Neuromarketing

7 videos (Total 39 min), 1 reading, 1 quiz
7 videos
1.1 The Scope of Neuromarketing10m
1.2 Biometric & Neurometric1m
1.3 Biometric Measures pt. 15m
1.4 Biometric Measures pt. 25m
1.5 Neurometric Measures6m
INTERVIEW - Peter Hartzbech, Founder & CEO, iMotions A/S, Denmark8m
1 reading
Articles for "Introduction to Neuromarketing"2h 10m
1 practice exercise
Introduction to Neuromarketing10m
Week
2
4 hours to complete

Week 2: Eye-Tracking

7 videos (Total 42 min), 1 reading, 1 quiz
7 videos
2.1 Visual Attention5m
2-2 Visual Perception5m
2-3 State of the Art4m
2-4 Equipment & Output7m
Andrea Ciceri, PhD, Founder and President of SenseCatch, Italy9m
Iyad Aldaqre, PhD, Data Scientist at SR LABS, Italy8m
1 reading
Articles for "Eye-Tracking"3h
1 practice exercise
Eye-Tracking10m
Week
3
3 hours to complete

Week 3: Arousal & Emotions 1

5 videos (Total 23 min), 1 reading, 1 quiz
5 videos
3-1 Arousal5m
3-2 Emotion3m
3-3 Self-Report Measure4m
Maurizio Mauri, PhD, researcher at TSW User Experience Lab of Milan, Italy8m
1 reading
Articles for "Arousal and Emotions 1"2h
1 practice exercise
Arousal & Emotions 110m
Week
4
3 hours to complete

Week 4: Arousal & Emotions 2

6 videos (Total 31 min), 1 reading, 1 quiz
6 videos
4-1 GSR4m
4-2 Pupillometry5m
4-3 Heart Rate3m
4-4 Facial Expression6m
Dr. Patrick H. Zimmerman, Behavioral Research Consultant at Noldus, Holland9m
1 reading
Articles for "Arousal and Emtions 2"2h
1 practice exercise
Arousal & Emotions 210m

Instructor

Avatar

Jesper Clement

Associate Professor
Department of Marketing

About Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.