Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing Toolbox
Gain insight into a topic and learn the fundamentals.
200 reviews
Beginner level
No prior experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
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Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
Instructor
Instructor ratings
(76 ratings)
Offered by
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Johns Hopkins University
Johns Hopkins University
Copenhagen Business School
Alex Genadinik
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MF
Reviewed on Sep 2, 2024
I totally recommended this to anyone who loves to learn both biology, psychology and business at the same time.
LJ
Reviewed on Jul 4, 2024
The course is very good. Excellent introduction to the universe of neuromarketing, however, there are some references whose links are not updated.
RA
Reviewed on Mar 22, 2025
An interesting course, learned a few things that were totally new to me.
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