Copenhagen Business School

The Neuromarketing Toolbox

Taught in English

Some content may not be translated

12,906 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Jesper Clement

Instructor: Jesper Clement

4.7

(179 reviews)

Beginner level
No prior experience required
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

6 quizzes

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There are 6 modules in this course

This week will give you an overview of the different measurement tools within neuromarketing.

What's included

7 videos1 reading1 quiz

Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.

What's included

7 videos1 reading1 quiz

In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.

What's included

5 videos1 reading1 quiz

In this week you will learn about the specific techniques to measure arousal and emotional responses.

What's included

6 videos1 reading1 quiz

This week gives an introducing the human brain. It is your guide to brain regions and their respective functions.

What's included

7 videos1 reading1 quiz

In this week you will learn about the specific brain-scanning techniques and their related forces and drawbacks.

What's included

7 videos1 reading1 quiz

Instructor

Instructor ratings
4.7 (71 ratings)
Jesper Clement
Copenhagen Business School
1 Course12,906 learners

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Recommended if you're interested in Marketing

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4.7

179 reviews

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YM
5

Reviewed on Aug 4, 2021

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5

Reviewed on Oct 31, 2023

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5

Reviewed on Sep 14, 2020

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