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Learner Reviews & Feedback for The Neuromarketing Toolbox by Copenhagen Business School
About the Course
Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
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1 - 2 of 2 Reviews for The Neuromarketing Toolbox
By Venkatesh
•Nov 24, 2019
As a visual communication graduate and someone who has been working with the presentation design industry for over 13 years I am super impressed by this course and the structure and design of the videos. Kudos to the team. And thank you very much. Super impressed :)
By Laimona S
•Nov 30, 2019
Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!
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