Copenhagen Business School

The Neuromarketing Toolbox

Taught in English

Some content may not be translated

12,822 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Jesper Clement

Instructor: Jesper Clement

4.7

(179 reviews)

Beginner level
No prior experience required
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 6 modules in this course

This week will give you an overview of the different measurement tools within neuromarketing.

What's included

7 videos1 reading1 quiz

Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.

What's included

7 videos1 reading1 quiz

In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.

What's included

5 videos1 reading1 quiz

In this week you will learn about the specific techniques to measure arousal and emotional responses.

What's included

6 videos1 reading1 quiz

This week gives an introducing the human brain. It is your guide to brain regions and their respective functions.

What's included

7 videos1 reading1 quiz

In this week you will learn about the specific brain-scanning techniques and their related forces and drawbacks.

What's included

7 videos1 reading1 quiz

Instructor

Instructor ratings
4.7 (71 ratings)
Jesper Clement
Copenhagen Business School
1 Course12,822 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 179

4.7

179 reviews

  • 5 stars

    81%

  • 4 stars

    15.08%

  • 3 stars

    1.67%

  • 2 stars

    0.55%

  • 1 star

    1.67%

YM
5

Reviewed on Aug 4, 2021

SC
5

Reviewed on Sep 28, 2020

AB
5

Reviewed on Oct 31, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions