About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

Suggested: 6 weeks of study, 5-6 hours/week...

English

Subtitles: English

Skills you will gain

Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 8 hours to complete

Suggested: 6 weeks of study, 5-6 hours/week...

English

Subtitles: English

Learners taking this Course are

  • Psychiatrists
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Psychologists

Syllabus - What you will learn from this course

Week
1
4 hours to complete

What is Neuromarketing all About?

4 videos (Total 30 min), 2 readings, 1 quiz
4 videos
An Overview of the Brain7m
Case: Knutson et al + Pessiglione et al, method = fMRI11m
PET and MR Scanners4m
2 readings
Main Course Readings10m
Module 1 - What is Neuromarketing all About?3h 10m
1 practice exercise
What is Neuromarketing all About?10m
Week
2
5 hours to complete

Attention & Consciousness

4 videos (Total 68 min), 1 reading, 1 quiz
4 videos
Interview with Kyle Nel24m
Tools - Neurovision14m
Studies & Methods - Attention & Consciousness11m
1 reading
Module 2 - Attention & Consciousness.3h 15m
1 practice exercise
Attention & Consciousness10m
Week
3
4 hours to complete

Sensory Neuromarketing

5 videos (Total 65 min), 1 reading, 1 quiz
5 videos
Studies & Methods - Sensory Load Chart9m
iMotions - Interview with Peter Hartzbech15m
Interview with Per Møller part 119m
Interview with Per Møller part 27m
1 reading
Module 3 - Sensory Neuromarketing2h 30m
1 practice exercise
Sensory Neuromarketing10m
Week
4
5 hours to complete

Emotions & Feelings, Wanting & Liking

4 videos (Total 76 min), 1 reading, 1 quiz
4 videos
Case: Kirk et al + Ramsøy EEG, metode = EEG20m
Interview with Steve Genco34m
EEG method9m
1 reading
Module 4 - Emotions & Feelings, Wanting & Liking3h 20m
1 practice exercise
Emotions & Feelings, Wanting & Liking10m
4.7
273 ReviewsChevron Right

42%

started a new career after completing these courses

32%

got a tangible career benefit from this course

17%

got a pay increase or promotion

Top reviews from An Introduction to Consumer Neuroscience & Neuromarketing

By MPJul 15th 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

By ASMay 1st 2018

This was the first online course I did that actually teaches something. Very well prepared, nice content, superb references and lectures. I will certainly recommend to my peers

Instructor

Avatar

Thomas Zoëga Ramsøy

PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience
Head of the Center for Decision Neuroscience, Department of Marketing at Copenhagen Business School, and Head of Danish Research Centre for Magnetic Resonance at Copenhagen University Hospital Hvidovre

About Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.