Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Viral Marketing and How to Craft Contagious ContentUniversity of Pennsylvania
About this Course
Skills you will gain
- Social Network
- Viral Marketing
- Marketing Strategy
Syllabus - What you will learn from this course
What Makes Ideas Sticky?
How Social Influence Shapes Behavior
The Power of Word of Mouth
- 5 stars79.85%
- 4 stars16.55%
- 3 stars2.87%
- 2 stars0.44%
- 1 star0.26%
TOP REVIEWS FROM VIRAL MARKETING AND HOW TO CRAFT CONTAGIOUS CONTENT
Great course with a lot of insights! The examples were such good ones that really helped understand why something works the way it does. Brilliant instructor who was engaging from start to finish.
Jonah Berger delivers "Viral Marketing and How to Craft Contagious Content" in a very smooth, comprehensive and engaging approach. Well done. Thank you for taking the time in producing this course.
Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.
This course was very intuitive. The instructor showed a lot of practical examples from the real-world that helped to understand the relevant knowledge. I'm really happy that I took this course.
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