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Back to Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content, University of Pennsylvania

4.7
2,436 ratings
815 reviews

About this Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....
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795 Reviews

By Warisa Nopakun

Jan 16, 2019

Some of the content are too outdated. It'd be great if the lessons link to social media/ online marketing more.

By Zub Marina

Jan 15, 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

By Koyaana Redstar

Jan 12, 2019

I recently started a new position in my company and this course really helped me figure out how to take our content creation to the next level.

By Evgeniya

Jan 11, 2019

Thx for this course

By Jamel Streater

Dec 31, 2018

Awesome course. Excellent content and teaching methods were easy to understand and learn.

By Jennifer Alvarez

Dec 31, 2018

Straightforward introduction to Viral Marketing.

By Raphael Carré

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

By Alejandro Recouso Ferreiro

Dec 15, 2018

Very good content. Useful.

By Sng Li Sar

Dec 15, 2018

Easy to digest and immediately applicable.

By Andre Rizza

Dec 07, 2018

Great course