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Back to Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content, University of Pennsylvania

4.7
2,534 ratings
847 reviews

About this Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

By ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

By RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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827 Reviews

By Leah Quesada

Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

By Mina Fathollahi

Mar 15, 2019

Informative and entertaining!

By Jeff Bell

Mar 13, 2019

Great content, presentation, examples, and instruction on practical application.

By Clare Ann Matz

Mar 08, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

By Faith Akwaugo Anyaoha

Mar 07, 2019

Amazing course you cannot afford to miss out on.

By Kerry Campion

Mar 05, 2019

Haven't finished this course yet but it is already meeting all my expectations! I'm learning a lot and the content is focused,engaging and useful.

By Erfan Mirkamali

Mar 05, 2019

Very good course, covering message strategy in a modern sense.

By Chloe Desire

Mar 04, 2019

Very interesting and well-taught course

By Sandeep Devarapalli

Mar 04, 2019

The course provides very useful insights and tips, and is very relevant for marketers who wish to better reach out to their prospective customers. It would be great if there were some practical hands on exercises that cements the concepts taught in this course.

By Paramjit Singh

Feb 23, 2019

Great...