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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,969 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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26 - 50 of 1,600 Reviews for Viral Marketing and How to Craft Contagious Content

By Alejandro R F

Dec 15, 2018

Very good content. Useful.

By Ronelle L

Feb 12, 2019

Good place to start.

By Evgeniya

Jan 11, 2019

Thx for this course

By Paramjit S

Feb 23, 2019


By Shane V

May 6, 2020

This course is titled "How to Craft Contagious Content," but it, at no point, asks that you practice doing so. Instead, it is a (short) series of videos followed by quizzes that I could have passed without ever watching said videos. Anyone looking to employ a content producer of any kind will want to see that you have experience doing so, and I thought this course would provide an opportunity to craft content and receive feedback on it. I do not think this course is worth the money.

By anum f

Apr 13, 2017

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

By Stephanie F

Apr 7, 2020

Requiring payment, especially such a high payment, to take the quizzes for such a simple class is ridiculous.

By Marina Z

Jan 14, 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

By Carina H

May 7, 2020

Expected more. Nothing new, if you already had some ties into marketing.

By Amir S

Aug 2, 2020

If you read his book that's enough nothing new then.

By Микита М

Aug 26, 2017

Small amount of information, which


By Angela L

Oct 27, 2020

I found it tedious. It wasn´t useful for me.

By Nay M O

Nov 17, 2020

Very generic materials.

By Cláudia G

Jan 22, 2018

I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.

By iolanda m

Oct 27, 2020

Avoid wasting your time, unfortunately not even audit worth!

By Mohamad H

May 28, 2017

The Course is very short and lacks the depth and practice.

By Alina N

Nov 2, 2017

It has been an amazing journey into Viral Marketing course, i will be missing lectures so much, thank you Professor Berger for giving me a chance to go through this course.

Creative atmosphere,

great and concrete examples of marketing successfully made actions from well-known world companies,

SUCCESs rule is 100% to use,

consistent information full of science facts,

marketing bases and rules how to gain more influence on market within the power of social network

all this very well explained and very useful in terms of providing more success to business, ideas or whatever you're interested to promote.

i highly recommend to go through this Course and get all the marketing tricks into your business/work experience

By Milagros G

Jul 27, 2021

The content of this course was actually contagious. I was listening attentively because the theories were very well explained and the examples helped me picture what the professor was talking about. I decided to transition my career and become a freelancer. Now I have a snippet of what it would be like in the marketing world---the expectations on how to craft engaging content whether it will be videos, articles, infomercials, etc. This course was very helpful, engaging, and worth giving my time. Thank you professor Berger for sharing your expertise through this video. Thank you Coursera for having this kind of platform. Kudos to both of you!

By Neo A

May 6, 2019

Non-pretentious, simple, interesting, and has that professor charisma that make classes enjoyable. Many professors teach incredibly interesting content but deliver that content by reciting powerpoints, dull, and no emotion or energy while speaking. Prof Berger's classes are just right. Not too short, not too long, not speaking too loudly, but by finding that right balance.

A lot of Coursera courses seem interesting and their content is interesting but the way professor teaches just seems miserable and like a waste of time. Glad to see that's not the case here.

By Arnav V

Dec 25, 2015

Awesome course , completed the course in one day.

The delivery of the lectures of Mr. Jonah Berger is really nice & he has compressed so much material in almost 2 hours of video with relevant real world examples.

Although,I feel the level of quizzes could be a lot higher & questions could be asked from a real world example given in a paragraph or video.

That, being said I would highly recommend this course especially if you are planning to start your own business or want to grow your current business or in general if you are interested in Business & Management.

By Ponprom R

May 7, 2017

I took this course when I was launching a new internal product. I've always been an individual contributor. So, having to convince and make the new product CATCH ON is totally outside my comfort zone. Prof Jonah Berger has laid out key frameworks and vivid examples in his lectures. The lessons stick on my memory and spur new ideas for my project. I've started applying the principles introduced in this course to my project and the participation rate improved significantly in 2 weeks! Thank you again for your hard work in this marvelous field.

By Muad A

Sep 10, 2020

I am a recently graduated student with a limited knowledge on marketing to begin with. This course helped me gained a good understanding on the aspects you need to look into when crafting viral marketing content.

I was privileged to complete this paid course free-of-charge, this means so much! Thanks Coursera for this wonderful opportunity.

To tell more about the course, the use of examples, how the topics were divided and taught made me come back for more from Week-1 onward. Looking forward to learn more at Coursera.


By Kristian H

Feb 16, 2020

Indeed an insightful course that is simply a must for anyone who wants to understand irrational, i.e. human, audiences better and communicate effectively. It is NOT just about viral marketing in the common sense. Concise yet full of interesting knowledge, with compelling real-world examples. Professor Berger's delivery is lively and natural yet always professional. As a next step, I'd be definitely interested in going more in-depth with further training on how to turn the knowledge acquired into practical skills.

By Ibtihal A B A Y A

Dec 25, 2017

A highly informative, applicable& easy to follow course by absolutely knowledgeable professor. The thorough, well-organized& engaging course content reflects the the professionalism & the extensive knowledge of the professor in this field. Really looking forward to enrolling in other courses by professor Jonah Berger & Wharton University of Pennsylvania. Thank you so much for giving me the opportunity to learn from you. Merry Christmas &Happy New Year. May all the blessings of the season shine upon you.

By Gwihui J

Jan 5, 2018

The professor is awesome. I like how he explains and the content he teaches is just so amazing with all the examples and case studies he brings up, but I don't like the idea that if I want to submit quiz answers, I should pay for the certificate in advance. I haven't decided whether I'll pay for the certificate, but I thought if i complete the course , I would definitely pay for that. The system that I should pay in advance, I would lose the chance to pay for the certificate in the future.