This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
By Mariam B•
This course was really interesting. I studied finance at university, and this marketing course is a great addition to my business knowledge. It opens my mind and widen my thoughts about the effective strategies used to make successful products or ideas. The examples and the explanations were awesome!
By Trufferson T C•
Thank you, Prof. Jonah Berger, for this course! I really enjoyed and learned a lot! I am excited to put in practice what I learned to help grow our business and other organizations I'm involved with. There clearly is science and not just random luck involved in crafting viral and contagious content.
By BENJAMIN O•
It's now even more convincing that marketing in not some random discipline. There is a strong science behind a successful content. It involves active thinking. I will like to review this course before I embark on putting out any new idea.
Jonah, if there is a word more than thank you, I will say it.
By TEO H P•
Coming from accounting and finance background with limited knowledge in marketing and digital marketing the powerful impact of social media and network, i find this course very useful in my current role as business partner to other function in my department when discussing ideas, strategy and plan.
By Kerri W•
It was good I really enjoyed learning about different ways to get a product of service to catch on. The only way I would have improved this course. Would be to have more of a challenge and testing. For example create a marketing campaign and get marked on this or write an article and get marked.
By Hyeong-Gyu C•
Even after reading all his books and journals, still I find this course as one of the best man-made intellectual enlightenment and I suspect that I will be taking Dr. Berger's other courses or reading future book and repeating myself, saying the same thing, "this is the best I've ever learned".
By Dmitry D•
Very good material, easy and clear for understanding lectures and very good professional speaker! Thank you very much for sharing this course on Coursera! I would be honored to participate in any course done by the same team in the future. Once again THANK YOU VERY MUCH! You guys are superb!!!
By Nour W A•
It was by far the most interesting and amusing course I have taken on coursera. It is absolutely life changing and i think that knowing these strategies will benefit everyone interested in building their own business, marketing their products or changing a behavior in a society or among peers.
By Fatima Z R•
I highly recommend this course to students with interests in social marketing, consumer behaviour and researching online communities. Five stars to Professor Jonah Berger; his lectures ignited my curiosity to get his book "Contagious: Why Things Catch On" and it's now on my to-be-read list.
By Cristopher T•
The course is awesome the explanations were clear and easy to understand. However the only and remarkable problem was the extremely low volume of the audio, it was pretty hard to understand the good lectures without using headphones or a speaker. I really hope Coursera staff could fix it.
By Maria S•
The professor explains everything in a way that is very easy to follow. He uses good visuals and speaks clearly and I feel as though I finished this course with very valuable information that I can apply to my career. I was able to finish this whole course in one day. Highly recommend.
By Faizzan M•
As a digital Marketer & a content producer I found this course to be very effective. It refreshed a lot of ideas for me & identified the problems i was facing in creating viral campaigns. I would suggest others to take this course, It is going to help you in creating viral campaigns.
By J C•
I HIGHLY recommend this course! Jonah Berger structured a very useful content in a way that's very easy to comprehend and memorize. His examples are simple but effective and help A LOT to understand how the mechanics of marketing work. Amazing. Thank you Both Coursera and Jonah!
By Burak Ü•
It was such a great lesson with the concise explanations of the concepts. The teacher definitely broaden my vision about spreading contagious content through different strategies. The knowledge that I learned through this lesson will help me in my job and in the future as well.
This course is amazing! It contains all the information that you need; all the videos are accurate and provide you only the necessary useful material - no extra useless lectures. Huge thank you to the Professor for this valuable source of information! I absolutely recommend it!
By Mariana L•
Loved this course! Learned to understand how things go viral. The professor made the course fun to watch by adding interesting videos and making each section less than 10 minutes. By doing that I was able to remain focused and actually learn!! Everyone should take this class!
By Uchenna N•
This course provides material vital to the success of any marketing campaign. I learned what makes products and services more appealing to their target market, and how this information is shared. I recommend this course for any small business owner or marketing professional.
By Estela M•
An extraordinary course that teaches clearly that is needed for our content to become viral. It's not luck thing is to apply what we learn in our company here. You're a beginner or not, here you will learn new techniques that worked to expand your brand. Highly recommended.
By Kate D•
I participated in this course, I read his book and I'm in love. I love how easy he breaks down core concepts in marking and helps a student and business person like myself walk away with action items. I learned things I could use to improve my marketing strategy tomorrow!
By abhishek p s•
It is an awesome course and has taught me a lot. It teaches as to why creating viral content is not a random phenomenon, but ha science behind it. It teaches creating sticky ideas, use of Networks, Marketing strategies and a lot more. All in all, it is a very nice course.
By Kevin H•
I feel like I understand everything that's both annoyed me and provoked my interest about marketing and the things that spread through social media. Presented excellently with confidence in the research!
Very thankful for the wealth of information provided in this course!
By Juliesse M C•
I really enjoyed this course. It is given that I learned a lot but what surprised me the most is how fun and enjoyable the lessons were. They weren't dragging. Jonah Berger is such a great speaker that I felt like I was just talking to a friend while learning from him.
By Lorraine S Y L•
Professor Jonah Berger's lectures are very engaging, with good use of his tone of voice. The course material, examples and case studies are applicable to one's daily life hence, it'll be easier to recall and apply what we have learnt. Highly recommended course to take.
By Jenney S•
Jonah Berger is engaging and funny whilst opening your eyes to situations and possibilities through stories. The course is a brilliant taster for the subject matter and makes you want to discover more of his work, like an angry panda whose cheese you've just rejected.
By Jasmine C•
I love this course! There is a lot of useful information. He explains everything in a way that is simple and easy to understand. This course has valuable information that I'm sure will help me in the future when I try to market my products. I definitely recommend it!!