Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Offered By
Brand Management: Aligning Business, Brand and Behaviour
University of LondonAbout this Course
Learner Career Outcomes
26%
29%
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
Learner Career Outcomes
26%
29%
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
Brand Purpose & Experience
Brand Design & Delivery
Brand Leadership and Alignment
Brand Practices & Engagement
Reviews
- 5 stars88.64%
- 4 stars9.57%
- 3 stars1.11%
- 2 stars0.19%
- 1 star0.47%
TOP REVIEWS FROM BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
well researched and well compiled topics.
I would like to suggest some case studies of other continents too, as its a course with global audience.
Thank you Nader and the team for your efforts.
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.
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