About this Course

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Learner Career Outcomes

26%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 17 hours to complete
English

Skills you will gain

  • Corporate Branding
  • Brand Marketing
  • Brand Management
  • Brand Identity

Learner Career Outcomes

26%

started a new career after completing these courses

29%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 17 hours to complete
English

Offered by

Placeholder

University of London

Placeholder

London Business School

Syllabus - What you will learn from this course

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Week1
Week 1
3 hours to complete

Brand Purpose & Experience

3 hours to complete
8 videos (Total 71 min), 3 readings, 2 quizzes
Week2
Week 2
3 hours to complete

Brand Design & Delivery

3 hours to complete
9 videos (Total 98 min), 1 reading, 2 quizzes
Week3
Week 3
4 hours to complete

Brand Leadership and Alignment

4 hours to complete
13 videos (Total 131 min), 1 reading, 2 quizzes
Week4
Week 4
4 hours to complete

Brand Practices & Engagement

4 hours to complete
15 videos (Total 129 min), 1 reading, 2 quizzes

Reviews

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Frequently Asked Questions

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