Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Offered By
Brand Management: Aligning Business, Brand and Behaviour
University of LondonAbout this Course
Learner Career Outcomes
26%
29%
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
Learner Career Outcomes
26%
29%
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSyllabus - What you will learn from this course
Brand Purpose & Experience
Brand Design & Delivery
Brand Leadership and Alignment
Brand Practices & Engagement
Reviews
- 5 stars88.63%
- 4 stars9.57%
- 3 stars1.11%
- 2 stars0.19%
- 1 star0.47%
TOP REVIEWS FROM BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.
I was thankful for the coach/facilitator who helped me in enhancing my knowledge on Branding issues and giving new meaningful insights on different aspects of Brand Management.
Thanks once again!
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
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