Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
This course is part of the Branding: The Creative Journey Specialization
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 4 of 4 in the
Intermediate Level
Approx. 11 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Employment
- Leadership
- Management
- Customer Experience
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Course 4 of 4 in the
Intermediate Level
Approx. 11 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
3 hours to complete
Converging on a Common Definition for CX
3 hours to complete
11 videos (Total 61 min), 4 readings, 1 quiz
2 hours to complete
Customer Journeys as the Lens for Brand Experience
2 hours to complete
10 videos (Total 57 min), 4 readings, 1 quiz
2 hours to complete
Aligning Brand and Customer Experience across all touch points
2 hours to complete
10 videos (Total 65 min), 6 readings, 1 quiz
2 hours to complete
CX relationship with Employee Experience, Outsourcing and Ethics
2 hours to complete
10 videos (Total 46 min), 9 readings, 1 quiz
Reviews
- 5 stars72.48%
- 4 stars21.77%
- 3 stars3.11%
- 2 stars1.67%
- 1 star0.95%
TOP REVIEWS FROM BRANDING AND CUSTOMER EXPERIENCE
by OKMay 8, 2020
I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy
by OAug 19, 2019
Very enlightening and informative. Keep the good work up.
by OOAug 26, 2020
it was very insightful and educational..
Great Job!
by MSJul 29, 2020
Excellent Learning opportunity and also platform. Nice Journey. Thanks.
About the Branding: The Creative Journey Specialization

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