Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Branding and Customer Experience
This course is part of Branding: The Creative Journey Specialization
Instructor: Michael Thompson
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There are 5 modules in this course
What's included
11 videos4 readings1 peer review1 discussion prompt
What's included
10 videos4 readings1 assignment1 plugin
What's included
10 videos6 readings1 assignment
What's included
10 videos9 readings1 assignment
What's included
4 videos2 readings1 assignment1 peer review
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When you complete this course, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
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Reviewed on Aug 19, 2019
Very enlightening and informative. Keep the good work up.
Reviewed on Oct 5, 2020
Very good, got many knowledge, however would appreciate more quizes and tasks.
Reviewed on May 24, 2020
I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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