Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.

Global Marketing: Building Iconic Brands
University of Illinois at Urbana-ChampaignAbout this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Global Marketing
- Marketing
- Brand Management
- Strategic Planning
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 12 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.
Syllabus - What you will learn from this course
1 hour to complete
Course Orientation
1 hour to complete
3 videos (Total 5 min), 4 readings
3 hours to complete
Module 1: Key Global Marketing Functions
3 hours to complete
6 videos (Total 45 min), 3 readings, 5 quizzes
2 hours to complete
Module 2: The Brand Audit
2 hours to complete
6 videos (Total 49 min), 3 readings, 5 quizzes
3 hours to complete
Module 3: Developing a Culturally Focused Marketing Plan
3 hours to complete
8 videos (Total 59 min), 3 readings, 7 quizzes
3 hours to complete
Module 4: Integrating the Global Marketing Plan
3 hours to complete
6 videos (Total 56 min), 3 readings, 5 quizzes
Reviews
- 5 stars84.61%
- 4 stars12.82%
- 3 stars2.56%
TOP REVIEWS FROM GLOBAL MARKETING: BUILDING ICONIC BRANDS
by CAFeb 4, 2023
It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.
by XZDec 7, 2022
One of the best global marketing course I have ever seen!
by VADec 17, 2022
I really need the certificate, and I can´t get it because anyone review my assignment :(
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