About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 12 hours to complete
English

Skills you will gain

  • Global Marketing
  • Marketing
  • Brand Management
  • Strategic Planning
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 12 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week1
Week 1
1 hour to complete

Course Orientation

1 hour to complete
3 videos (Total 5 min), 4 readings
3 hours to complete

Module 1: Key Global Marketing Functions

3 hours to complete
6 videos (Total 45 min), 3 readings, 5 quizzes
Week2
Week 2
2 hours to complete

Module 2: The Brand Audit

2 hours to complete
6 videos (Total 49 min), 3 readings, 5 quizzes
Week3
Week 3
3 hours to complete

Module 3: Developing a Culturally Focused Marketing Plan

3 hours to complete
8 videos (Total 59 min), 3 readings, 7 quizzes
Week4
Week 4
3 hours to complete

Module 4: Integrating the Global Marketing Plan

3 hours to complete
6 videos (Total 56 min), 3 readings, 5 quizzes

Reviews

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