About this Course

10,906 recent views
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

GLOBALIZATION, CULTURE & BRANDS

4 hours to complete
8 videos (Total 63 min), 7 readings, 3 quizzes
8 videos
Know More about Professor Torelli2m
Lesson 1-1 Module 1 Overview40s
Lesson 1-2 Globalization and the Forces Shaping Consumer Behavior14m
Lesson 1-3 What is Culture?15m
Lesson 1-4 Where Does Culture Exist or Manifest Itself?11m
Lesson 1-5 Iconic Brands and Cultural Equity12m
Like this course? Learn more with the iMBA! (Optional)1m
7 readings
Syllabus10m
Glossary10m
Brand Descriptions10m
About the Discussion Forums10m
Updating Your Profile10m
Module 1 Overview10m
Module 1 Readings10m
2 practice exercises
Orientation Quiz30m
Module 1 Quiz30m
Week
2

Week 2

2 hours to complete

Cultural Mindsets and Assimilation to a Cultural Framework

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
5 videos
Lesson 2-2 Culture as a Knowledge Structure4m
Lesson 2-3 Multi-cultural Mindsets1m
Lesson 2-4 Biculturalism & Frame Switching2m
Lesson 2-5 Assimilation to a Cultural Frame3m
2 readings
Module 2 Overview10m
Module 2 Readings10m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

2 hours to complete

Culture Mixing and Its Consequences

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
5 videos
Lesson 3-2 What Is Culture Mixing?2m
Lesson 3-3 How Do People Respond to Culture Mixing? – Cognitive Reactions2m
Lesson 3-4 How do People Respond to Culture Mixing Evaluative Responses2m
Lesson 3-5 Culture Mixing and its Consequences- Factors that Affect Evaluative Responses to Culture Mixing4m
2 readings
Module 3 Overview10m
Module 3 Readings10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

3 hours to complete

Focusing on Culture to Build Iconic Brands

3 hours to complete
5 videos (Total 34 min), 3 readings, 2 quizzes
5 videos
Lesson 4-2 How Iconic Is the Brand? – The Cultural Audit9m
Lesson 4-3 Developing a Cultural Positioning6m
Lesson 4-4 Marketing Programs to Build Cultural Equity12m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
1 practice exercise
Module 4 Quiz30m

Reviews

TOP REVIEWS FROM GLOBAL IMPACT: CULTURAL PSYCHOLOGY

View all reviews

About the Global Challenges in Business Specialization

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.