About this Course

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100% online
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Flexible deadlines
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Approx. 11 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

GLOBALIZATION, CULTURE & BRANDS

4 hours to complete
8 videos (Total 63 min), 7 readings, 3 quizzes
8 videos
Know More about Professor Torelli2m
Lesson 1-1 Module 1 Overview40s
Lesson 1-2 Globalization and the Forces Shaping Consumer Behavior14m
Lesson 1-3 What is Culture?15m
Lesson 1-4 Where Does Culture Exist or Manifest Itself?11m
Lesson 1-5 Iconic Brands and Cultural Equity12m
Like this course? Learn more with the iMBA! (Optional)1m
7 readings
Syllabus10m
Glossary10m
Brand Descriptions10m
About the Discussion Forums10m
Updating Your Profile10m
Module 1 Overview10m
Module 1 Readings10m
2 practice exercises
Orientation Quiz30m
Module 1 Quiz30m
Week
2

Week 2

2 hours to complete

Cultural Mindsets and Assimilation to a Cultural Framework

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
5 videos
Lesson 2-2 Culture as a Knowledge Structure4m
Lesson 2-3 Multi-cultural Mindsets1m
Lesson 2-4 Biculturalism & Frame Switching2m
Lesson 2-5 Assimilation to a Cultural Frame3m
2 readings
Module 2 Overview10m
Module 2 Readings10m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

2 hours to complete

Culture Mixing and Its Consequences

2 hours to complete
5 videos (Total 13 min), 2 readings, 2 quizzes
5 videos
Lesson 3-2 What Is Culture Mixing?2m
Lesson 3-3 How Do People Respond to Culture Mixing? – Cognitive Reactions2m
Lesson 3-4 How do People Respond to Culture Mixing Evaluative Responses2m
Lesson 3-5 Culture Mixing and its Consequences- Factors that Affect Evaluative Responses to Culture Mixing4m
2 readings
Module 3 Overview10m
Module 3 Readings10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

3 hours to complete

Focusing on Culture to Build Iconic Brands

3 hours to complete
5 videos (Total 34 min), 3 readings, 2 quizzes
5 videos
Lesson 4-2 How Iconic Is the Brand? – The Cultural Audit9m
Lesson 4-3 Developing a Cultural Positioning6m
Lesson 4-4 Marketing Programs to Build Cultural Equity12m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
1 practice exercise
Module 4 Quiz30m

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About the Global Challenges in Business Specialization

Global Challenges in Business

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