University System of Georgia
Creating Global Brands with Jagdish Sheth
University System of Georgia

Creating Global Brands with Jagdish Sheth

This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Taught in English

Jagdish Sheth

Instructor: Jagdish Sheth

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

5 hours (approximately)
Flexible schedule
Learn at your own pace

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

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There are 2 modules in this course

This lecture offers the blueprint to building a sustainable international brand. The implications of global competition are presented along with three models for Global Branding, namely Export, “Glocal” and Transnational brands. Finally, specific advice is offered on how to achieve this goal, which includes embracing global standards and investing in branding and marketing.

What's included

17 videos4 readings2 quizzes2 discussion prompts

Certain brands are admired globally but what is a world class brand? This course precisely answers that question by looking at the six dimensions of a World Class Brand, and why a company should build such brands. In detail, it explains how there are eight ways great companies approach brand building. Additionally, a scoring card is included to measure where your company stands.

What's included

11 videos1 reading2 quizzes1 peer review

Instructor

Jagdish Sheth
University System of Georgia
12 Courses2,143 learners

Offered by

Recommended if you're interested in Marketing

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