University System of Georgia
Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
University System of Georgia

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Master Strategies to Market Competitively. Dsitinguish Your Brand Using Segmentation, Differentiation, and Technology

Taught in English

Jagdish Sheth

Instructor: Jagdish Sheth

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Specialization - 4 course series

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1 month at 10 hours a week
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Specialization - 4 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Understand how branding is an intangible asset
Category: Understand the value of branding
Category: Understand how to do brand extension
Category: Understand how to differentiate brands by their ingredients and their recipes and packaging
Category: Understand how to create a global brand

What you'll learn

Skills you'll gain

Category: Understand how demographics are used to segment the market
Category: Understand how psychographics can be used to segment the market based on different lifestyles
Category: Understand the difference between Ford’s Model T versus GE’s multiple brands
Category: Understand the three market segments across all industries: premium then price and value
Category: Understand why market segmentation is important

What you'll learn

Skills you'll gain

Category: Understand the importance of a consistent brand image worldwide
Category: Learn the three approaches to global brands
Category: Learn how brands can neither be manufactured nor bought in the marketplace and have to be earned instead
Category: Understand cultural differences and how they impact brand perception
Category: Understand why some brands flourish in domestic market but fail in international markets

What you'll learn

Skills you'll gain

Category: Understand how the digital transformation of marketing is taking place
Category: Understand dynamic pricing both in e-commerce and brick-and-mortar retail
Category: Understand how selling without the salesforce is inevitable
Category: Understand how marketing will become more automated and integrated through supply chain linkage
Category: Understand the impact on pricing as customers order online

Instructor

Jagdish Sheth
University System of Georgia
12 Courses2,127 learners

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