About this Specialization

This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 5 months to complete
Suggested pace of 2 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 5 months to complete
Suggested pace of 2 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Brand Identity and Strategy

4.7
stars
380 ratings
118 reviews
Course2

Course 2

Brand & Content Marketing

4.2
stars
126 ratings
31 reviews
Course3

Course 3

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

4.6
stars
156 ratings
38 reviews
Course4

Course 4

Branding and Customer Experience

4.6
stars
199 ratings
61 reviews

Offered by

Placeholder

IE Business School

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