IE Business School
Branding: The Creative Journey Specialization
IE Business School

Branding: The Creative Journey Specialization

Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience

Taught in English

Some content may not be translated

Brian Hallett
Michael Thompson
Pedro Cifuentes Huertas

Instructors: Brian Hallett

49,202 already enrolled

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.6

(1,040 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create a value proposition for a brand: How it can be positioned and mapped.

  • Learn how to produce meaningful and engaging content.

  • Develop a complete creative pitch.

  • Examine Branding activities through the lens of Customer Experience.

Details to know

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.6

(1,040 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School
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Specialization - 4 course series

Brand Identity and Strategy

Course 114 hours4.7 (785 ratings)

What you'll learn

Skills you'll gain

Category: Advertising
Category: Logo
Category: Brand
Category: Brand Identity

Storytelling in Branding and Content Marketing

Course 213 hours4.4 (279 ratings)

What you'll learn

What you'll learn

Branding and Customer Experience

Course 411 hours4.6 (479 ratings)

What you'll learn

Skills you'll gain

Category: Employment
Category: Leadership
Category: Management
Category: Customer Experience

Instructors

Brian Hallett
IE Business School
1 Course27,281 learners

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