About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Any digital, content, creativity or communication lover can take this specialization.

Approx. 4 months to complete

Suggested 5 hours/week

English

Subtitles: English

What you will learn

  • Check

    Create a value proposition for a brand: How it can be positioned and mapped.

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    Learn how to produce meaningful and engaging content.

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    Develop a complete creative pitch.

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    Examine Branding activities through the lens of Customer Experience.

Skills you will gain

CreativityJournalismBrandingCommunicationCX
Learners taking this Specialization are
  • Copywriters
  • Marketing Specialists
  • Marketers
  • Community Managers
  • Marketing Managers

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Any digital, content, creativity or communication lover can take this specialization.

Approx. 4 months to complete

Suggested 5 hours/week

English

Subtitles: English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 4 Courses in this Specialization

Course1

Brand Identity and Strategy

3.9
16 ratings
5 reviews
Course2

Brand & Content Marketing

4.3
10 ratings
2 reviews
Course3

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

4.6
55 ratings
16 reviews
Course4

Branding and Customer Experience

4.6
43 ratings
13 reviews

Instructors

Avatar

MARÍA EIZAGUIRRE DIÉGUEZ

Marketing & Branding Professor
IE School of Human Sciences and Technology
Avatar

Pedro Cifuentes Huertas

Branded Content & Journalism Professor
IE School of Human Sciences and Technology
Avatar

Brian Hallett

Visual Communication and Branded Content Professor
IE School of Human Sciences and Technology
Avatar

Michael Thompson

Customer Experience Professor
IE School of Human Sciences and Technology

About IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • 20 weeks

  • No

More questions? Visit the Learner Help Center.