About this Course

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Coursera Labs
Includes hands on learning projects.
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Beginner Level
Approx. 13 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level
Approx. 13 hours to complete
English

Offered by

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IE Business School

Syllabus - What you will learn from this course

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Week1
Week 1
3 hours to complete

WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?

3 hours to complete
10 videos (Total 41 min), 3 readings, 1 quiz
Week2
Week 2
2 hours to complete

THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM

2 hours to complete
11 videos (Total 65 min), 2 readings, 1 quiz
Week3
Week 3
3 hours to complete

CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES

3 hours to complete
9 videos (Total 38 min), 1 reading, 1 quiz
Week4
Week 4
3 hours to complete

CREATING A STORY FOR YOUR BRAND

3 hours to complete
14 videos (Total 89 min), 4 readings, 1 quiz

Reviews

TOP REVIEWS FROM STORYTELLING IN BRANDING AND CONTENT MARKETING

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About the Branding: The Creative Journey Specialization

Branding: The Creative Journey

Frequently Asked Questions

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