Universidad de Palermo
Storytelling / Re-brand your Brand
Universidad de Palermo

Storytelling / Re-brand your Brand

Lorena Amarante

Instructor: Lorena Amarante

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.1

(13 reviews)

Intermediate level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.1

(13 reviews)

Intermediate level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the concept of storytelling and its applicability to organizations and personal brands.

  • Acquire tools to create brand narratives using both traditional and new media communication channels.

  • Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.

Details to know

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Assessments

18 quizzes

Taught in English

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Build your subject-matter expertise

This course is part of the Business Innovation and Digital Disruption Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.

What's included

5 videos7 readings4 quizzes2 discussion prompts

For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.

What's included

9 videos2 readings5 quizzes1 discussion prompt

Sometimes narrative are not stories but the stories that are told by numbers.

What's included

4 videos3 readings4 quizzes3 discussion prompts

A brand could be a commercial object or even a person. How do you create the story that goes with it?

What's included

4 videos5 readings5 quizzes2 discussion prompts

Instructor

Lorena Amarante
Universidad de Palermo
1 Course1,478 learners

Offered by

Recommended if you're interested in Business Strategy

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