Universidad de Palermo
Storytelling / Re-brand your Brand
Universidad de Palermo

Storytelling / Re-brand your Brand

This course is part of Business Innovation and Digital Disruption Specialization

Taught in English

Lorena Amarante

Instructor: Lorena Amarante

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.1

(13 reviews)

Intermediate level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the concept of storytelling and its applicability to organizations and personal brands.

  • Acquire tools to create brand narratives using both traditional and new media communication channels.

  • Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

18 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.1

(13 reviews)

Intermediate level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Business Innovation and Digital Disruption Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.

What's included

5 videos7 readings4 quizzes2 discussion prompts

For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.

What's included

9 videos2 readings5 quizzes1 discussion prompt

Sometimes narrative are not stories but the stories that are told by numbers.

What's included

4 videos3 readings4 quizzes3 discussion prompts

A brand could be a commercial object or even a person. How do you create the story that goes with it?

What's included

4 videos5 readings5 quizzes2 discussion prompts

Instructor

Lorena Amarante
Universidad de Palermo
1 Course1,259 learners

Offered by

Recommended if you're interested in Business Strategy

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