There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
This course is part of the Branding: The Creative Journey Specialization
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About this Course
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Syllabus - What you will learn from this course
Telling a Brand Story Through Images
The Brand Analysis
Creative Advertising Concepts
The Production Plan and the Creative Pitch
Reviews
- 5 stars75.56%
- 4 stars18.55%
- 3 stars4.07%
- 2 stars0.90%
- 1 star0.90%
TOP REVIEWS FROM FROM BRAND TO IMAGE: CREATING HIGH IMPACT CAMPAIGNS THAT TELL BRAND STORIES
Very good course. One should definitely do this course, very helpful
This is a great course, professor Hallet explains very well every concept in a clear and practical way. Highly recommended
Course Well framed and clearly gave insights into understanding the language of image-making. I especially enjoyed the repeating forms to tell brand stories.
Even though it was fast-paced, it was quite fun and well rounded.
About the Branding: The Creative Journey Specialization

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