About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 15 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 15 hours to complete
English

Offered by

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IE Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?

3 hours to complete
10 videos (Total 40 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM

2 hours to complete
11 videos (Total 64 min), 2 readings, 1 quiz
Week
3

Week 3

3 hours to complete

CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES

3 hours to complete
9 videos (Total 38 min), 2 readings, 1 quiz
Week
4

Week 4

5 hours to complete

WE LIVE IN A BRAND ENTERTAINMENT WORLD

5 hours to complete
12 videos (Total 73 min), 5 readings, 1 quiz

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About the Branding: The Creative Journey Specialization

Branding: The Creative Journey

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