Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
This course is part of the Branding: The Creative Journey Specialization
About this Course
Syllabus - What you will learn from this course
WHY IS BRANDED CONTENT BETTER THAN TRADITIONAL ADVERTISING?
THE RISE OF BRANDED CONTENT: HOW TO CREATE QUALITY JOURNALISM
CONNECTING WITH THE AUDIENCE THROUGH UNIQUE, MEMORABLE STORIES
CREATING A STORY FOR YOUR BRAND
- 5 stars61.98%
- 4 stars20.24%
- 3 stars12.39%
- 2 stars2.06%
- 1 star3.30%
TOP REVIEWS FROM STORYTELLING IN BRANDING AND CONTENT MARKETING
Assignment instruction on week 3 is quite unclear, not sure if I am suppose to make my own brand or present an existing one.
This course will help you clearly understand difference between traditional marketing and modern marketing!
very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.
Loved this course, It will definitely help me build better branded content and scale greater heights in my career.
About the Branding: The Creative Journey Specialization
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