About this Course

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Learner Career Outcomes

53%

started a new career after completing these courses

47%

got a tangible career benefit from this course

10%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 5 hours to complete

Suggested: 3-5 hours/week...

English

Subtitles: English, Portuguese (Brazilian), Persian

Skills you will gain

Personal BrandingSocial MediaManagementBrand Management

Learner Career Outcomes

53%

started a new career after completing these courses

47%

got a tangible career benefit from this course

10%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 5 hours to complete

Suggested: 3-5 hours/week...

English

Subtitles: English, Portuguese (Brazilian), Persian

Offered by

University of Virginia logo

University of Virginia

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(18,784 ratings)Info
Week
1

Week 1

1 hour to complete

Introduction

1 hour to complete
1 video (Total 3 min), 3 readings
1 video
3 readings
MOOC Learning Objectives10m
Tweet me!10m
My participation in the course10m
1 hour to complete

An Overview of Personal Branding

1 hour to complete
3 videos (Total 17 min), 4 readings, 1 quiz
3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
4 readings
An Overview of the History of Personal Branding10m
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
1 practice exercise
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m
Week
2

Week 2

1 hour to complete

Building your Brand's Infrastructure

1 hour to complete
6 videos (Total 32 min), 3 readings
6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
3 readings
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m
Week
3

Week 3

1 hour to complete

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

1 hour to complete
4 videos (Total 25 min), 2 readings
4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
2 readings
A Look at Social Media Platforms10m
Mashable's Twitter Guidebook10m
Week
4

Week 4

13 minutes to complete

Creating your Brand's Maintenance Plan

13 minutes to complete
2 videos (Total 13 min)
2 videos
To Automate or Not to Automate!7m

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Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.