4.4
stars
8,478 ratings

Kimberley Barker, MLIS

272,379 already enrolled

Offered By

Introduction to Personal Branding

University of Virginia

About this Course

41,875 recent views

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Beginner Level

Approx. 6 hours to complete

English

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Skills you will gain

Personal Branding
Social Media
Management
Brand Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Beginner Level

Approx. 6 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.64/5 (2,381 Ratings)

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

272,379 Learners

1 Course

Offered by

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Syllabus - What you will learn from this course

Content Rating98%(37,745 ratings)

Week1

Week 1

1 hour to complete

Introduction

1 hour to complete

1 video (Total 3 min), 2 readings

1 hour to complete

An Overview of Personal Branding

1 hour to complete

3 videos (Total 17 min), 4 readings

Week2

Week 2

1 hour to complete

Building your Brand's Infrastructure

1 hour to complete

6 videos (Total 32 min), 3 readings

Week3

Week 3

1 hour to complete

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

1 hour to complete

4 videos (Total 25 min), 2 readings

Week4

Week 4

13 minutes to complete

Creating your Brand's Maintenance Plan

13 minutes to complete

2 videos (Total 13 min)

Reviews

4.4

2595 reviews

5 stars
63.91%
4 stars
23.56%
3 stars
7.81%
2 stars
2.52%
1 star
2.18%

TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING

by CCFeb 16, 2020

This course provided a very useful framework and etiquette for the use of social media and how to present oneself in these forums. The content and examples were helpful. Thank you, Kimberley!

by CApr 16, 2022

This course was very useful to promote me as a brand , with an emphisis to utilize the social media for it. I like this imaginative course as a timely innovative one , and will recommend to friends .

by SDMay 11, 2020

excellent teaching , Short and to the point lectures . The reading material shared was fantastic! Ms Barker herself was very elegant. Learnt a lot! THANK YOU FOR THIS. Its the need of the hour.

by EGAug 31, 2020

The course is very good, but quite outdated when it comes to social media. It would be interesting to be revised.

The instructor is excellent and knows how to captivate the student's attention.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Introduction to Personal Branding

Introduction to Personal Branding

About this Course

Skills you will gain