Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Introduction to Personal Branding
Gain insight into a topic and learn the fundamentals.
4.4
(8,834 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
Hello and welcome!
What's included
1 video2 readings1 discussion prompt
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
What's included
3 videos4 readings2 discussion prompts
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
What's included
6 videos3 readings2 discussion prompts
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
What's included
4 videos2 readings
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
What's included
2 videos
What's included
4 videos4 readings2 assignments2 discussion prompts
Instructor
Instructor ratings
4.6 (2,503 ratings)
Offered by
Explore more from Personal Development
University of Michigan
IE Business School
Coursera Instructor Network
S.P. Jain Institute of Management and Research
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.4
8,834 reviews
- 5 stars
63.93%
- 4 stars
23.53%
- 3 stars
7.80%
- 2 stars
2.46%
- 1 star
2.25%
Showing 3 of 8834
AM
5
Reviewed on Aug 2, 2016
Great class, love the videos, Kimberley Barker knows how to keep the learners' attention through all the videos. Very insightful podcasts, articles and examples are shared during the course.
CH
5
Reviewed on Apr 12, 2020
Course material was very helpful and beneficial. The instructor brings enthusiasm to the course and transmits the message very smoothly. I learnt a lot from this course! Thank you for everything.
HM
5
Reviewed on Feb 23, 2025
A very handson and practical course. Ms. Kimberly delivers the content in a very chilled out yet impactful way. In this era you must have an online presence and this is a good place to start.
New to Personal Development? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
More questions
Financial aid available,