Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Introduction to Personal Branding
Gain insight into a topic and learn the fundamentals.
4.4
(8,837 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
Details to know
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Assessments
2 assignments
Taught in English
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There are 6 modules in this course
Hello and welcome!
What's included
1 video2 readings1 discussion prompt
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
What's included
3 videos4 readings2 discussion prompts
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
What's included
6 videos3 readings2 discussion prompts
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
What's included
4 videos2 readings
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
What's included
2 videos
What's included
4 videos4 readings2 assignments2 discussion prompts
Instructor
Instructor ratings
4.6 (2,503 ratings)
Offered by
Explore more from Personal Development
University of Michigan
IE Business School
Coursera Instructor Network
S.P. Jain Institute of Management and Research
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Learner reviews
4.4
8,837 reviews
- 5 stars
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- 4 stars
23.52%
- 3 stars
7.80%
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2.46%
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Showing 3 of 8837
LO
5
Reviewed on Apr 26, 2020
Kimberly R. Barker is a phenomenal professor. This class was super informative! It will truly get you thinking about your brand, and how to best represent yourself out in the digital universe.
AM
5
Reviewed on Aug 2, 2016
Great class, love the videos, Kimberley Barker knows how to keep the learners' attention through all the videos. Very insightful podcasts, articles and examples are shared during the course.
CH
5
Reviewed on Apr 12, 2020
Course material was very helpful and beneficial. The instructor brings enthusiasm to the course and transmits the message very smoothly. I learnt a lot from this course! Thank you for everything.
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Frequently asked questions
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