Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Offered By


Introduction to Personal Branding
University of VirginiaAbout this Course
Skills you will gain
- Personal Branding
- Social Media
- Management
- Brand Management
Offered by

University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
Introduction
Hello and welcome!
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
Reviews
- 5 stars63.91%
- 4 stars23.59%
- 3 stars7.80%
- 2 stars2.49%
- 1 star2.17%
TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING
Thank you Kimberley and the Coursera team, this course has really been helpful and insightful giving me a better perspective on branding and how to portray myself and brand better. Thank you.
This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.
Hi Coursera team, Thank you for offering such a unique topic. Thanks a lot to Kimberly R. She is just amazing person with lots of information and her course delivery is fantastic. God bless you.
I think everyone should take this course! It considered all of the major aspects of an online presence. I feel empowered to expand my Personal Brand online. Thank you and keep up the good work!
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