Introduction to Personal Branding

University of Virginia

About this Course

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Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

Learner Career Outcomes

47%

started a new career after completing these courses

43%

got a tangible career benefit from this course

11%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 7 hours to complete

English

Subtitles: French, Catalan, Portuguese (Brazilian), Russian, English, Spanish, Persian

Skills you will gain

Personal BrandingSocial MediaManagementBrand Management

Learner Career Outcomes

47%

started a new career after completing these courses

43%

got a tangible career benefit from this course

11%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 7 hours to complete

English

Subtitles: French, Catalan, Portuguese (Brazilian), Russian, English, Spanish, Persian

Instructor

Instructor rating

4.64/5 (1,577 Ratings)

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

199,166 Learners

1 Course

Offered by

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Syllabus - What you will learn from this course

Content Rating98%(30,809 ratings)

Week

Week 1

1 hour to complete

Introduction

Hello and welcome!

1 hour to complete

1 video (Total 3 min), 2 readings

1 video

Introduction3m

2 readings

MOOC Learning Objectives10m

Tweet me!10m

2 hours to complete

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

2 hours to complete

3 videos (Total 17 min), 4 readings, 1 quiz

3 videos

Personal Branding: Why bother?5m

How Personal Should Your Brand Be?4m

Why the Myers-Briggs (and similar) assessment6m

4 readings

An Overview of the History of Personal Branding + Additional Readings10m

Personal Branding and Leadership10m

Does the whole idea of self-promotion feel wrong?10m

Assignment: Discovering your Myers-Briggs Personality Type10m

1 practice exercise

Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.30m

Week

Week 2

1 hour to complete

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

1 hour to complete

6 videos (Total 32 min), 3 readings

6 videos

The Heart of Authenticity: Choosing Your Three Cornerstone Words4m

The Importance of Authenticity5m

Brand Authenticity & Your Photo6m

Revisiting your Three Words & Other Infrastructure6m

Your Mission Statement4m

Choosing your Board of Directors5m

3 readings

Tips for Looking Your Best in Photos10m

Background Reading on Mission Statements10m

How to Choose the Members of Your Board of Directors10m

Week

Week 3

1 hour to complete

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

1 hour to complete

4 videos (Total 25 min), 2 readings

4 videos

Choosing the Best Social Media Platforms for Your Brand5m

A Bit About Twitter5m

Twitter Walk-Through8m

Choosing free vs. paid digital real estate5m

2 readings

A Look at Social Media Platforms10m

Twitter Guides and Tutorials10m

Week

Week 4

13 minutes to complete

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

13 minutes to complete

2 videos (Total 13 min)

2 videos

Why You Should Create an Update Schedule for Social Media6m

To Automate or Not to Automate!7m

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
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Introduction to Personal Branding