University of Michigan
Personal Branding: Stand Out and Succeed
University of Michigan

Personal Branding: Stand Out and Succeed

Taught in English

3,441 already enrolled


Gain insight into a topic and learn the fundamentals

Cheri Alexander
Marcus Collins

Instructors: Cheri Alexander


(14 reviews)

Beginner level
No prior experience required
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Articulate the components of a strong brand

  • Define your values

  • Develop your personal brand story

Details to know

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There are 4 modules in this course

Your instructors, Cheri Alexander and Marcus Collins, introduce themselves and share with you an overview of the course. During this introductory week, you will be exposed to essential concepts related to branding. These include understanding the definition and historical context of brand, exploring brand effects, and gaining insights into the frameworks that can be employed for brand analysis. To fully comprehend personal branding, the instructors will initially build your knowledge around product branding to give you a baseline understanding of key branding concepts.

What's included

16 videos3 readings1 quiz2 app items2 discussion prompts

In Week 2, Cheri and Marcus delve into how we can relate product brands to personal brands. To better understand how great brands have clear values and authenticity, you will explore a series of mini case studies of people who have left an impact on the world. You will then practice analyzing personal brands with the RED Framework, which you learned about at the end of Week 1 of the course. By going through the process of brand analysis, you will start identifying key traits that constitute a strong and authentic brand.

What's included

19 videos1 quiz3 app items2 discussion prompts

In Week 3, you will be guided through two reflection activities (a Core Values Sort and a Reflected Best Self analysis). In the Core Values Sort, you will discover which of your values are most important to you and incorporate those values into your own personal brand. In the Reflected Best Self analysis, you will reach out to those close to you and gain insights into how they perceive you when you are at your best. By hearing the perspectives of others, you will pinpoint characteristics that you have that are foundational to your authentic brand. Note that this module may take longer than a week to complete.

What's included

10 videos3 readings1 quiz2 app items

In Week 4, we will bring all of the concepts that you have learned throughout the course in two final activities: designing your brand logo and creating your brand story. Now that you have an understanding of your core values and characteristics from Week 3, you will be able to design a visual representation of your personal brand and craft a brand story about what makes you stand out from a crowd.

What's included

8 videos1 reading1 quiz2 app items


Cheri Alexander
University of Michigan
5 Courses129,226 learners

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