In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching.
Strategic Self-Marketing and Personal Branding
Strategic Self-Marketing and Personal Branding
Instructors: Dr. Valeri Chukhlomin
49,572 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.4
(232 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
16 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
The first lesson, "Specialization at a Glance," walks you through all stages of career self-management training and certification, giving you a bird's-eye view of the specialization. If you've already taken other courses in the specialization, you can either skip this lesson or skim through it quickly to refresh your memory. The second lesson provides an overview of the current Course 3 "Strategic Self-Marketing and Personal Branding." In the third lesson, we describe our approach to marketing and branding the Skilled (Professional) Self. You will also begin working in your Career Development / Skills Management Lab. Amy Giaculli and Professor Val Chukhlomin are your instructors for this course and this week.
What's included
8 videos8 readings4 assignments1 discussion prompt
Welcome to Module Two! In this Module, you will learn how to effectively market yourself in a skills-based job market using the theory and practice of professional marketing services. You will implement strategic marketing planning tools, such as the marketing communications mix, for your individual career development. You will also create your own strategic self-marketing plan and devise strategies for communicating it to prospective employers. As a result, you will be better able to demonstrate your mastery of job-related and personal skills. Amy Giaculli and Professor Val Chukhlomin, your instructors for this course and this week, are joined by Dr. John Beckem.
What's included
6 videos6 readings4 assignments1 peer review
We are now in Week 3! You will learn how to implement human branding for professional growth and transformation based on your skill mastery during this week. You will comprehend how constructing a professional image contributes to establishing a strong career brand, develop strategies for managing professional reputation, and acquire a deeper comprehension of impression management. In addition, you will continue to work on your plan for self-promotion and personal branding. This week's guest lecturer is Dr. Michele Forte.
What's included
12 videos3 readings5 assignments
We are now in Week 4! During this week, you will create a system for future self-coaching and self-monitoring of your self-marketing activities. Then, you will concentrate on organizing digital artifact presentations to demonstrate your skill mastery. You will also engage in self-promotional interventions and seek out peer feedback. You will finish the course by completing the final survey and the final assessment. We would like to thank you for completing the course and hope that you are able to utilize the various tools and skills you have acquired. Our guest lecturer for this week is Dr. John Beckem. Also, we will introduce AmyLee, a generated career development personal assistant. We want you to get used to personal assistants like AmyLee. In the following course, personal assistants will be playing a central role.
What's included
5 videos9 readings3 assignments1 peer review1 discussion prompt
Instructors
Instructor ratings
4.4 (27 ratings)Offered by
Explore more from Personal Development
University of Michigan
Coursera Instructor Network
Coursera Instructor Network
University of Virginia
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.4
232 reviews
- 5 stars
64.65%
- 4 stars
20.25%
- 3 stars
9.91%
- 2 stars
3.01%
- 1 star
2.15%
Showing 3 of 232
NL
5
Reviewed on Oct 9, 2020
Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!
W
5
Reviewed on May 4, 2020
The course was very thorough and profoundly impactful.
MR
5
Reviewed on Oct 17, 2016
very informative and easy to follow, lots of new techniques that should help me on my way.
New to Personal Development? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,