In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
About this Course
Learner Career Outcomes
Learner Career Outcomes
Dr. John M. Beckem IIAssociate Professor of Finance and Management Studies
The State University of New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
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TOP REVIEWS FROM STRATEGIC SELF-MARKETING AND PERSONAL BRANDING
Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!
This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.
About the Career Brand Management Specialization
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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