About this Course

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Learner Career Outcomes

67%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 11 hours to complete
English

Skills you will gain

Self-AssessmentSkills ManagementstrategyPersonal BrandingCompetitiveness

Learner Career Outcomes

67%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 11 hours to complete
English

Offered by

Placeholder

The State University of New York

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(1,261 ratings)Info
Week
1

Week 1

3 hours to complete

Marketing and Branding The Skilled Self

3 hours to complete
10 videos (Total 68 min), 5 readings, 3 quizzes
10 videos
Career Branding: An interview with Roz Rufer6m
The Skilled Self as a Product10m
CDL Self-coaching tools (pdf attached)4m
Using the Showcaser exercise (pdf attached)5m
Marketing the Skilled Self9m
The Skilled Self as a Service7m
The Skilled Self as a Brand6m
CDL Career Brand Equity Builder (documents attached)6m
CDL Using the Career Brand Equity Builder Exercise3m
5 readings
Editing your public profile on LinkedIn10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of content10m
3 practice exercises
Week 1 Practice quiz 130m
Week 1 Practice quiz 230m
What have we learned in Week 1?30m
Week
2

Week 2

4 hours to complete

Self-Marketing Strategies and Tactics

4 hours to complete
10 videos (Total 58 min)
10 videos
Positioning strategies4m
Distribution strategies5m
Contact strategies3m
Public relations strategies3m
Advertising strategies5m
Exercise: Your self-marketing plan4m
Leadership skills: An interview with Darryl Leggieri14m
Decision making skills: An interview with Darryl Leggieri12m
What have we learned in Week 2?2m
3 practice exercises
Week 2 Practice quiz 130m
Week 2 Practice quiz 230m
What have we learned in Week 2?30m
Week
3

Week 3

3 hours to complete

Personal Branding Strategies and Tactics

3 hours to complete
9 videos (Total 42 min), 1 reading, 4 quizzes
9 videos
The importance of reflection3m
Human brand4m
Personal branding6m
Brand management and impression management6m
Trait affective presence5m
Interview as performance7m
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5m
What have we learned in Week 3?1m
1 reading
What does literature say about personal branding?10m
3 practice exercises
Week 3 Practice quiz 130m
Week 3 Practice quiz 230m
What have we learned in Week 3?30m
Week
4

Week 4

1 hour to complete

Course Review

1 hour to complete
1 video (Total 9 min), 1 reading, 1 quiz
1 reading
End-of-the-course survey10m
1 practice exercise
What have we learned in the course?30m

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About the Career Brand Management Specialization

Career Brand Management

Frequently Asked Questions

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