About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English
Learners taking this Course are
  • Marketing Specialists
  • Artists
  • Marketers
  • Entrepreneurs
  • Editors

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Marketing and Branding The Skilled Self

10 videos (Total 68 min), 5 readings, 3 quizzes
10 videos
Career Branding: An interview with Roz Rufer6m
The Skilled Self as a Product10m
CDL Self-coaching tools (pdf attached)4m
Using the Showcaser exercise (pdf attached)5m
Marketing the Skilled Self9m
The Skilled Self as a Service7m
The Skilled Self as a Brand6m
CDL Career Brand Equity Builder (documents attached)6m
CDL Using the Career Brand Equity Builder Exercise3m
5 readings
Editing your public profile on LinkedIn10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of content10m
3 practice exercises
Week 1 Practice quiz 118m
Week 1 Practice quiz 216m
What have we learned in Week 1?18m
Week
2
4 hours to complete

Self-Marketing Strategies and Tactics

10 videos (Total 58 min), 4 quizzes
10 videos
Positioning strategies4m
Distribution strategies5m
Contact strategies3m
Public relations strategies3m
Advertising strategies5m
Exercise: Your self-marketing plan4m
Leadership skills: An interview with Darryl Leggieri14m
Decision making skills: An interview with Darryl Leggieri12m
What have we learned in Week 2?2m
3 practice exercises
Week 2 Practice quiz 116m
Week 2 Practice quiz 214m
What have we learned in Week 2?14m
Week
3
4 hours to complete

Personal Branding Strategies and Tactics

9 videos (Total 42 min), 1 reading, 4 quizzes
9 videos
The importance of reflection3m
Human brand4m
Personal branding6m
Brand management and impression management6m
Trait affective presence5m
Interview as performance7m
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5m
What have we learned in Week 3?1m
1 reading
What does literature say about personal branding?10m
3 practice exercises
Week 3 Practice quiz 114m
Week 3 Practice quiz 210m
What have we learned in Week 3?12m
Week
4
1 hour to complete

Course Review

1 video (Total 9 min), 1 reading, 1 quiz
1 reading
End-of-the-course survey10m
1 practice exercise
What have we learned in the course?24m
4.3
17 ReviewsChevron Right

67%

got a tangible career benefit from this course

Top reviews from Strategic Self-Marketing and Personal Branding

By NBNov 3rd 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

By MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

Instructors

Avatar

Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

About The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.