About this Course

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Learner Career Outcomes

80%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English
Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)

Skills you will gain

Self-AssessmentCareer DevelopmentSkills ManagementstrategyJob Readiness

Learner Career Outcomes

80%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English
Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)

Offered by

The State University of New York logo

The State University of New York

Syllabus - What you will learn from this course

Content RatingThumbs Up95%(3,393 ratings)Info
Week
1

Week 1

2 hours to complete

Getting Started

2 hours to complete
6 videos (Total 26 min), 7 readings, 1 quiz
6 videos
A skill to get skilled8m
Why career branding?4m
Career Development Lab: An Introduction3m
How to setup your self-management information system2m
How should I use the CDL templates?2m
7 readings
21st Century Careers10m
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10m
Career Development Lab: The Weekly Schedule10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of course video content10m
1 practice exercise
Week 1 Practice quiz30m
Week
2

Week 2

3 hours to complete

Understanding careers and career skills

3 hours to complete
10 videos (Total 62 min)
10 videos
Boundaryless versus traditional careers4m
VUCA work environments4m
Knowledge, skills, abilities, competencies, and credentials4m
Employability, soft and hard skills, self-management5m
Career fitness gear and competency gaps7m
O*Net: Exercise4m
Employability: An Interview with Tom Lindsley22m
What have we learned in Week 2?1m
Week 2 CDL Workouts (pdf attached)4m
3 practice exercises
Week 2 Practice quiz 130m
Week 2 Practice quiz 230m
What have we learned in Week 2?30m
Week
3

Week 3

4 hours to complete

Crafting career self-strategy

4 hours to complete
9 videos (Total 37 min), 3 readings, 4 quizzes
9 videos
The power of self discovery: Your personality (pdf attached)3m
The power of self discovery: Your core values (pdf attached)5m
Personal mission statement: Exercise (pdf attached)5m
The power of self management6m
The power of your career goals and future work self5m
Core values and personal mission: An interview with Jason Collins4m
What have we learned in Week 3?47s
Week 3 CDL Workouts (pdf attached)4m
3 readings
The future of work and skills by Dr. Tracey Wilen10m
You are always changing: Your future self by Dr. Dan Gilbert10m
Powerful tools of self-discovery and self-management10m
3 practice exercises
Week 3 Practice quiz 130m
Week 3 Practice quiz 230m
What have we learned in Week 3?30m
Week
4

Week 4

2 hours to complete

How to be competitive on the job market

2 hours to complete
10 videos (Total 52 min)
10 videos
Your competitive job market environment3m
Job analysis3m
Mastery6m
Competitve advantage: SWOT5m
Competitive advantage: Dashboard4m
Skills and competencies: Exercise (pdf attached)2m
Entering the job market: An interview with Richard Sellers19m
What have we learned in Week 4?38s
Week 4 CDL Workouts (pdf attached)5m
3 practice exercises
Week 4 Practice quiz 130m
Week 4 Practice quiz 230m
What have we learned in Week 4?30m

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About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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