About this Course
4.4
161 ratings
37 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 17 hours to complete

Suggested: 6 weeks of study, 3-5 hours/week...
Available languages

English

Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 17 hours to complete

Suggested: 6 weeks of study, 3-5 hours/week...
Available languages

English

Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Getting Started

To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin....
Reading
6 videos (Total 26 min), 7 readings, 1 quiz
Video6 videos
A skill to get skilled8m
Why career branding?4m
Career Development Lab: An Introduction3m
How to setup your self-management information system2m
How should I use the CDL templates?2m
Reading7 readings
21st Century Careers10m
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10m
Career Development Lab: The Weekly Schedule10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of course video content10m
Quiz1 practice exercise
Week 1 Practice quiz8m
Week
2
Hours to complete
2 hours to complete

Understanding careers and career skills

Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development.  In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management. You instructor for this week is Michele Forte. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 videos (Total 62 min), 3 quizzes
Video10 videos
Boundaryless versus traditional careers4m
VUCA work environments4m
Knowledge, skills, abilities, competencies, and credentials4m
Employability, soft and hard skills, self-management5m
Career fitness gear and competency gaps7m
O*Net: Exercise4m
Employability: An Interview with Tom Lindsley22m
What have we learned in Week 2?1m
Week 2 CDL Workouts (pdf attached)4m
Quiz3 practice exercises
Week 2 Practice quiz 16m
Week 2 Practice quiz 26m
What have we learned in Week 2?16m
Week
3
Hours to complete
4 hours to complete

Crafting career self-strategy

By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin. ...
Reading
9 videos (Total 37 min), 3 readings, 4 quizzes
Video9 videos
The power of self discovery: Your personality (pdf attached)3m
The power of self discovery: Your core values (pdf attached)5m
Personal mission statement: Exercise (pdf attached)5m
The power of self management6m
The power of your career goals and future work self5m
Core values and personal mission: An interview with Jason Collins4m
What have we learned in Week 3?m
Week 3 CDL Workouts (pdf attached)4m
Reading3 readings
The future of work and skills by Dr. Tracey Wilen10m
You are always changing: Your future self by Dr. Dan Gilbert10m
Powerful tools of self-discovery and self-management10m
Quiz3 practice exercises
Week 3 Practice quiz 110m
Week 3 Practice quiz 214m
What have we learned in Week 3?14m
Week
4
Hours to complete
2 hours to complete

How to be competitive on the job market

In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job. You instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 videos (Total 52 min), 3 quizzes
Video10 videos
Your competitive job market environment3m
Job analysis3m
Mastery6m
Competitve advantage: SWOT5m
Competitive advantage: Dashboard4m
Skills and competencies: Exercise (pdf attached)2m
Entering the job market: An interview with Richard Sellers19m
What have we learned in Week 4?m
Week 4 CDL Workouts (pdf attached)5m
Quiz3 practice exercises
Week 4 Practice quiz 118m
Week 4 Practice quiz 212m
What have we learned in Week 4?12m
4.4
37 ReviewsChevron Right

Top Reviews

By NIAug 12th 2016

Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.

By MKOct 5th 2017

If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.

Instructors

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. Kymn Harvin Rutigliano

Assistant Professor
SUNY Empire State College
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

About The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.