According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker).
About this Course
Learner Career Outcomes
Learner Career Outcomes
Dr. John M. Beckem IIAssociate Professor of Finance and Management Studies
The State University of New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
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TOP REVIEWS FROM STRATEGIC CAREER SELF-MANAGEMENT
This course had a profound impact on my personal and professional development. It was instrumental in helping me make important career choices and increasing my confidence in moving forward.
It is said that common is very uncommon . This course teaches the career development is a very simple and methodological way. This is very effective and practical. Beauty in the simplicity.
Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.
If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.
About the Career Brand Management Specialization
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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