According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker).
This course is part of the Career Brand Management Specialization
Offered By
Career Brand Management SpecializationThe State University of New YorkAbout this Course
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Learner Career Outcomes
80%
got a tangible career benefit from this course
25%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English
Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)
Skills you will gain
Self-AssessmentCareer DevelopmentSkills ManagementstrategyJob Readiness
Learner Career Outcomes
80%
got a tangible career benefit from this course
25%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English
Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)
Offered by
The State University of New York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
Syllabus - What you will learn from this course
2 hours to complete
Getting Started
To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin.
2 hours to complete
6 videos (Total 26 min), 7 readings, 1 quiz
6 videos
A skill to get skilled8m
Why career branding?4m
Career Development Lab: An Introduction3m
How to setup your self-management information system2m
How should I use the CDL templates?2m
7 readings
21st Century Careers10m
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10m
Career Development Lab: The Weekly Schedule10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of course video content10m
1 practice exercise
Week 1 Practice quiz30m
3 hours to complete
Understanding careers and career skills
Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development. In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management.
3 hours to complete
10 videos (Total 62 min)
10 videos
Boundaryless versus traditional careers4m
VUCA work environments4m
Knowledge, skills, abilities, competencies, and credentials4m
Employability, soft and hard skills, self-management5m
Career fitness gear and competency gaps7m
O*Net: Exercise4m
Employability: An Interview with Tom Lindsley22m
What have we learned in Week 2?1m
Week 2 CDL Workouts (pdf attached)4m
3 practice exercises
Week 2 Practice quiz 130m
Week 2 Practice quiz 230m
What have we learned in Week 2?30m
4 hours to complete
Crafting career self-strategy
By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin.
4 hours to complete
9 videos (Total 37 min), 3 readings, 4 quizzes
9 videos
The power of self discovery: Your personality (pdf attached)3m
The power of self discovery: Your core values (pdf attached)5m
Personal mission statement: Exercise (pdf attached)5m
The power of self management6m
The power of your career goals and future work self5m
Core values and personal mission: An interview with Jason Collins4m
What have we learned in Week 3?47s
Week 3 CDL Workouts (pdf attached)4m
3 readings
The future of work and skills by Dr. Tracey Wilen10m
You are always changing: Your future self by Dr. Dan Gilbert10m
Powerful tools of self-discovery and self-management10m
3 practice exercises
Week 3 Practice quiz 130m
Week 3 Practice quiz 230m
What have we learned in Week 3?30m
2 hours to complete
How to be competitive on the job market
In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job.
2 hours to complete
10 videos (Total 52 min)
10 videos
Your competitive job market environment3m
Job analysis3m
Mastery6m
Competitve advantage: SWOT5m
Competitive advantage: Dashboard4m
Skills and competencies: Exercise (pdf attached)2m
Entering the job market: An interview with Richard Sellers19m
What have we learned in Week 4?38s
Week 4 CDL Workouts (pdf attached)5m
3 practice exercises
Week 4 Practice quiz 130m
Week 4 Practice quiz 230m
What have we learned in Week 4?30m
Reviews
TOP REVIEWS FROM STRATEGIC CAREER SELF-MANAGEMENT
by AMJan 3, 2019
This course had a profound impact on my personal and professional development. It was instrumental in helping me make important career choices and increasing my confidence in moving forward.
by SSMay 25, 2020
It is said that common is very uncommon . This course teaches the career development is a very simple and methodological way. This is very effective and practical. Beauty in the simplicity.
by NIAug 11, 2016
Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.
by MKOct 4, 2017
If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.
About the Career Brand Management Specialization
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
More questions? Visit the Learner Help Center.
