About this Specialization

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 7 Courses in this Specialization

Course1

Marketing in a Digital World

4.7
5,980 ratings
1,681 reviews
Course2

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

4.5
2,907 ratings
620 reviews
Course3

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

4.5
2,123 ratings
417 reviews
Course4

Digital Media and Marketing Principles

4.2
1,525 ratings
320 reviews

Instructors

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Department of Business Administration
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Kevin Hartman

Visiting Professor & Head of Analytics at Google
College of Business
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Mike Yao

Associate Professor of Digital Media
Charles H. Sandage Department of Advertising
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Vishal Sachdev

Clinical Assistant Professor , Director, Illinois MakerLab
Business Administration

Start working towards your Master's degree

This specialization is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • It is recommended that the courses in the Digital Marketing Specialization be taken in the order outlined. In the Capstone Project, you will have the opportunity to synthesize your learning in all five courses and apply your combined skills in a final project.

  • This Specialization is self-contained. No additional resources are needed.

  • To complete the Specialization you must earn a Verified Certificate in all five courses and successfully complete the Capstone Project course.

More questions? Visit the Learner Help Center.