University of Illinois at Urbana-Champaign

Digital Marketing Capstone

This course is part of Digital Marketing Specialization

Taught in English

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Aric Rindfleisch
Kevin Hartman
Vishal Sachdev

Instructors: Aric Rindfleisch

24,490 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(586 reviews)

|

94%

Beginner level
No prior experience required
13 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.5

(586 reviews)

|

94%

Beginner level
No prior experience required
13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

What's included

10 videos11 readings1 peer review

In this module, you will complete the PLAN part of the Marketing Analytics Process. You will map out the Consumer Decision Journey for the scenarios described in the Problem Statement and identify key objectives, the questions to be answered, and plan out your data collection.

What's included

2 readings1 peer review1 discussion prompt

In this module, you will continue along the Plan, Collect, Analyze, Report framework you learned in the Marketing Analytics courses to prepare the foundation for your marketing campaign.

What's included

2 readings1 peer review

In this module, you will identify and describe the marketing strategy and digital channels to be used for the campaign.

What's included

2 readings1 peer review

In this module, you will present a plan to verify and measure the recommendations developed in the digital marketing strategy

What's included

2 readings1 peer review

In this module, you will bring together the previous module submissions in a final report

What's included

4 readings1 peer review1 discussion prompt1 plugin

Instructors

Instructor ratings
4.6 (81 ratings)
Aric Rindfleisch
University of Illinois at Urbana-Champaign
10 Courses678,381 learners
Kevin Hartman
University of Illinois at Urbana-Champaign
5 Courses224,850 learners
Vishal Sachdev
University of Illinois at Urbana-Champaign
2 Courses49,695 learners

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Learner reviews

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4.5

586 reviews

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JJ
5

Reviewed on Jan 13, 2017

VL
5

Reviewed on Mar 2, 2020

MM
4

Reviewed on Jul 3, 2022

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Frequently asked questions