This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- Content Marketing
Syllabus - What you will learn from this course
The Content Marketing Ecosystem
The Strategic Context (The 7A Framework)
Mapping the Journey: Crafting a Content Marketing Strategy
The Strategic Types of Content
- 5 stars69.30%
- 4 stars20.85%
- 3 stars5.38%
- 2 stars1.84%
- 1 star2.60%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
This course goes indept in content strategy market. It touched base on a lot of complex topics and simplified it. It empowered me with the tools i needed to start something in market of content.
Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!
This course is perfect for beginners who hardly have any idea about content marketing. I learned a lot from this course and can't wait to apply the practical tips and tricks taught by Sonia Simone!
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
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