This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- Content Marketing
Syllabus - What you will learn from this course
The Content Marketing Ecosystem
The Strategic Context (The 7A Framework)
Mapping the Journey: Crafting a Content Marketing Strategy
The Strategic Types of Content
- 5 stars69.28%
- 4 stars20.85%
- 3 stars5.39%
- 2 stars1.84%
- 1 star2.61%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.
Thank you, Coursera!
A very good course and gave me lots of new insight about the matter.
I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!
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