This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- Content Marketing
Syllabus - What you will learn from this course
The Content Marketing Ecosystem
The Strategic Context (The 7A Framework)
Mapping the Journey: Crafting a Content Marketing Strategy
The Strategic Types of Content
- 5 stars69.30%
- 4 stars20.85%
- 3 stars5.38%
- 2 stars1.84%
- 1 star2.60%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
Good course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.
This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!
I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.
Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.
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