This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- Content Marketing
Syllabus - What you will learn from this course
The Content Marketing Ecosystem
The Strategic Context (The 7A Framework)
Mapping the Journey: Crafting a Content Marketing Strategy
The Strategic Types of Content
- 5 stars69.29%
- 4 stars20.85%
- 3 stars5.39%
- 2 stars1.84%
- 1 star2.60%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
This was an excellent dive into writing content, headlines, creating effective online strategies and how to make your writing, blogs etc. profitable. Exceptionally clear delivery and very engaging.
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
This course really help me a lot with basic of being a content marketer, despite I am no student in bussiness I can learn about the strategy how to attract audience in effective and eficient way.
Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!
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