About this Course

343,824 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 20 hours to complete
English

Skills you will gain

  • Management
  • Content Marketing
  • Copywriting
  • Writing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Intermediate Level
Approx. 20 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(39,095 ratings)
Week1
Week 1
2 hours to complete

The Content Marketing Ecosystem

2 hours to complete
9 videos (Total 32 min), 3 readings, 1 quiz
Week2
Week 2
5 hours to complete

The Strategic Context (The 7A Framework)

5 hours to complete
10 videos (Total 69 min), 5 readings, 1 quiz
Week3
Week 3
5 hours to complete

Mapping the Journey: Crafting a Content Marketing Strategy

5 hours to complete
5 videos (Total 14 min), 2 readings, 2 quizzes
Week4
Week 4
6 hours to complete

The Strategic Types of Content

6 hours to complete
6 videos (Total 6 min), 6 readings, 2 quizzes

Reviews

TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING

View all reviews

Frequently Asked Questions

More questions? Visit the Learner Help Center.