About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 3 hours to complete
English

What you will learn

  • How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.

  • Finding and reaching your audience.

  • Incentivizing your digital marketing campaign.

    - Influencer marketing

    - Viral marketing

  • Measuring the impact of your digital marketing campaign.

    - Key performance indicators

    - Social listening

Skills you will gain

  • Analytics
  • marketing design
  • Digital Marketing
Flexible deadlines
Reset deadlines in accordance to your schedule.
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 3 hours to complete
English

Offered by

Placeholder

Goldman Sachs

Syllabus - What you will learn from this course

Week1
Week 1
3 hours to complete

Boost your Digital Marketing: Planning Social Media Campaigns

3 hours to complete
3 videos (Total 19 min), 10 readings, 1 quiz

Reviews

TOP REVIEWS FROM DIGITAL MARKETING STRATEGY WITH GOLDMAN SACHS 10,000 WOMEN

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