Goldman Sachs
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Goldman Sachs

Digital Marketing Strategy with Goldman Sachs 10,000 Women

Taught in English

Some content may not be translated

27,448 already enrolled


Gain insight into a topic and learn the fundamentals

Dionysius Ang
Goldman Sachs 10,000 Women

Instructors: Dionysius Ang


(392 reviews)

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.

  • Finding and reaching your audience.

  • Incentivizing your digital marketing campaign.

    - Influencer marketing

    - Viral marketing

  • Measuring the impact of your digital marketing campaign.

    - Key performance indicators

    - Social listening

Details to know


1 quiz

See how employees at top companies are mastering in-demand skills


There is 1 module in this course

In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.

What's included

3 videos10 readings1 quiz1 discussion prompt2 plugins


Instructor ratings
4.8 (116 ratings)
Dionysius Ang
Goldman Sachs
1 Course27,448 learners

Offered by

Goldman Sachs

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 392


392 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on Jun 1, 2023


Reviewed on Jul 25, 2022


Reviewed on Sep 4, 2023

New to Marketing? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions