Queen Mary University of London

Research Methodologies

This course is part of Market Research Specialization

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

15,057 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(163 reviews)

|

98%

Beginner level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Different research methodologies

  • Different sampling approaches

  • Primary and secondary data collection approaches

Details to know

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Assessments

22 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(163 reviews)

|

98%

Beginner level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

This week begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case study and action research. The week ends with a discussion of quantitative research methods with a focus on experimental research design and survey methodology.

What's included

4 videos6 readings5 quizzes5 discussion prompts

The week begins with a discussion on the sampling design process and continues with different sampling approaches, including probability and non-probability sampling. The week ends with a discussion on sample size and non-response issues.

What's included

4 videos6 readings6 quizzes4 discussion prompts

The week begins with a discussion of the nature and scope of secondary data and continues with a discussion of primary data and the importance of measurement. The week ends with the role of the Internet in market research and a discussion about non-comparative scaling techniques.

What's included

4 videos6 readings6 quizzes4 discussion prompts

The week starts a discussion on different data collection approaches with a focus on observation, case study and content analysis. The week continues with a focus on narrative research, phenomenology and the action research project. The week ends with a discussion of collecting data using ethnography.

What's included

4 videos5 readings5 quizzes1 peer review5 discussion prompts

Instructors

Instructor ratings
4.5 (38 ratings)
Athanasia Lampraki
Queen Mary University of London
8 Courses23,955 learners

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4.7

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