Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
This course is part of the Market Research Specialization
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About this Course
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Skills you will gain
- Market Research
- Research Methods
- Product Research
- Marketing Intelligence
At least 2 years of business experience.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Getting Started and Introduction to Market Research
Secondary and Internal Research
Primary Research Introduction
Research Plan or Proposal
Reviews
- 5 stars67.52%
- 4 stars26.69%
- 3 stars3.32%
- 2 stars0.86%
- 1 star1.59%
TOP REVIEWS FROM RESEARCH PROPOSAL: INITIATING RESEARCH
It's my pleasure to have this course. It help me to accelerate my potentiality to design a proposal with all the knowledge along the 4 weeks. Thanks very much for this opportunity.
Thank you so much, sir. I am a beginner stage in proposal writing. It was really useful to me. Now I had a piece of knowledge about proposal writing.
What a great certifie! I would like to recommend all of you who are seeking a first step to start learning about a market research study.
It felt good as a very brief outline of the topic, but it would also be great to add more details in the course. Too light format maybe?
About the Market Research Specialization

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