About this Course

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Learner Career Outcomes

31%

started a new career after completing these courses

24%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
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Start instantly and learn at your own schedule.
Course 1 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business experience.

Approx. 11 hours to complete
English

What you will learn

  • Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Assess the credibility and value of secondary research

  • Apply basic sampling theory to a given situation

  • Compose a professionally packaged research plan or proposal

Skills you will gain

Market ResearchResearch MethodsProduct ResearchMarketing Intelligence

Learner Career Outcomes

31%

started a new career after completing these courses

24%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business experience.

Approx. 11 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(2,417 ratings)Info
Week
1

Week 1

2 hours to complete

Getting Started and Introduction to Market Research

2 hours to complete
9 videos (Total 31 min), 5 readings, 1 quiz
9 videos
Survey to Build Our Database1m
Introduction to Market Research53s
Defining Market Research3m
Motivation for Market Research5m
Requests for Market Research3m
The Services, Roles, and Qualities of a Market Researcher3m
Complexities, Constraints, and Questions to Ask4m
Planning a Response to a Market Research Inquiry5m
5 readings
A Note from UC Davis10m
Take the Specialization Smartphone Survey15m
Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century10m
20 Market Research Questions to Ask Your Customers10m
13 Questions Every Marketing Consultant Should Ask Prospects15m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

2 hours to complete

Secondary and Internal Research

2 hours to complete
8 videos (Total 41 min), 3 readings, 1 quiz
8 videos
The Importance of Secondary and Internal Research6m
Secondary and Internal Research in the Planning Process6m
Starting Cold with Secondary and Internal Research6m
Pros and Cons of Secondary and Internal Research5m
Three Levels of a Professional Market Researcher6m
Budget Considerations While Initiating Market Research5m
Developing Your Research Skills Further2m
3 readings
Quirk's: Time-Saving Tips for Conducting Secondary Research10m
Quirk's: Save Money - Conduct Secondary Research10m
Quirk's: Meta-Analysis Offers Research on Research for MR15m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

2 hours to complete

Primary Research Introduction

2 hours to complete
7 videos (Total 33 min), 2 readings, 1 quiz
7 videos
Defining Primary Research4m
Sampling and a Sampling Frame4m
Deciding on the Kind of Sampling and How Many to Sample6m
Observational Research4m
Surveys6m
Methods and Tools in Qualitative Research5m
2 readings
Quirk's: What Everyone Needs to Know About Sampling10m
Quirk's: Forget Exact Science: Drawing Conclusions from Observational Research15m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

5 hours to complete

Research Plan or Proposal

5 hours to complete
8 videos (Total 33 min), 1 reading, 2 quizzes
8 videos
How a Research Plan or Proposal Might be Presented4m
Components of a Research Plan or Proposal (Part 1)6m
Components of a Research Plan or Proposal (Part 2)6m
Packaging the Research Plan or Proposal3m
How to Follow Up with Your Client4m
You Won the Project, Now What?5m
Course Summary1m
1 reading
Six Keys to Writing a Great Proposal15m
1 practice exercise
Module 4 Quiz30m

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About the Market Research Specialization

Market Research

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