University of California, Davis
Research Proposal: Initiating Research
University of California, Davis

Research Proposal: Initiating Research

This course is part of Market Research Specialization

Taught in English

Some content may not be translated

Jim Fong

Instructor: Jim Fong

60,021 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(850 reviews)

|

96%

Intermediate level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Assess the credibility and value of secondary research

  • Apply basic sampling theory to a given situation

  • Compose a professionally packaged research plan or proposal

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(850 reviews)

|

96%

Intermediate level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.

What's included

9 videos5 readings1 quiz1 discussion prompt

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.

What's included

8 videos3 readings1 quiz1 discussion prompt

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.

What's included

7 videos2 readings1 quiz2 discussion prompts

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.

What's included

8 videos1 reading1 quiz1 peer review1 discussion prompt

Instructor

Instructor ratings
4.5 (195 ratings)
Jim Fong
University of California, Davis
1 Course60,021 learners

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