About this Specialization

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"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
Learner Career Outcomes
43%
Started a new career after completing this specialization.
29%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 4 hours/week
English
Learner Career Outcomes
43%
Started a new career after completing this specialization.
29%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 4 months to complete
Suggested 4 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Research Proposal: Initiating Research

4.6
stars
579 ratings
122 reviews
Course2

Course 2

Qualitative Research

4.6
stars
248 ratings
48 reviews
Course3

Course 3

Quantitative Research

4.4
stars
180 ratings
34 reviews
Course4

Course 4

Research Report: Delivering Insights

4.5
stars
110 ratings
21 reviews

Offered by

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University of California, Davis

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