University of California, Davis
Market Research Specialization
University of California, Davis

Market Research Specialization

Research Techniques + Data = Marketing Superhero. Deliver valuable customer insights for your business.

Taught in English

Some content may not be translated

Susan Berman
Jim Fong
Ashwin Aravindakshan, PhD

Instructors: Susan Berman

42,105 already enrolled

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(961 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Compose a professionally packaged research plan or proposal

  • Analyze focus group data and create a focus group report following common business practices in qualitative market research

  • Design an effective questionnaire and launch your survey to the target audience

  • Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights

Details to know

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(961 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Davis
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Specialization - 4 course series

Research Proposal: Initiating Research

Course 111 hours4.6 (854 ratings)

What you'll learn

  • Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process

  • Assess the credibility and value of secondary research

  • Apply basic sampling theory to a given situation

  • Compose a professionally packaged research plan or proposal

Skills you'll gain

Category: Market Research
Category: Research Methods
Category: Product Research
Category: Marketing Intelligence

Qualitative Research

Course 214 hours4.7 (417 ratings)

What you'll learn

  • Explain limitations and risks of qualitative research

  • Create a moderator guide and design a screening questionnaire to recruit for a focus group

  • Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies

  • Analyze focus group data and create a focus group report following common business practices in qualitative market research

Skills you'll gain

Category: Focus Group
Category: Sample Preparation
Category: Sample Size Determination
Category: Sample Collection
Category: Qualitative Research

Quantitative Research

Course 317 hours4.4 (293 ratings)

What you'll learn

  • Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Design an effective questionnaire by applying best practices for writing questions and response options

  • Launch your survey to the target audience using a quantitative survey platform and get back results

  • Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

Skills you'll gain

Category: Market Research
Category: Sample Mean And Covariance
Category: Sales And Operations Planning
Category: basic statistics
Category: sampling statistics

Research Report: Delivering Insights

Course 415 hours4.6 (164 ratings)

What you'll learn

  • Synthesize research findings and develop insights

  • Assess the changing roles of digital and traditional advertising

  • Apply storytelling strategies in presentations

  • Demonstrate effective presentation skills and deliver insights

Skills you'll gain

Category: Market Impact
Category: Data Analysis
Category: Marketing Intelligence
Category: market insights
Category: Digital Marketing

Instructors

Susan Berman
University of California, Davis
2 Courses43,581 learners

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