- Internality
- Qualitative Research
- quantitative research
- Market Research
- Proposal Writing
- Research Methods
- Product Research
- Marketing Intelligence
- Sample Collection
- Sample Size Determination
- Sample Preparation
- Focus Group
Market Research Specialization
Research Techniques + Data = Marketing Superhero. Deliver valuable customer insights for your business.
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What you will learn
Compose a professionally packaged research plan or proposal
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Design an effective questionnaire and launch your survey to the target audience
Analyze survey results, perform basic calculations, synthesize research findings and develop and deliver insights
Skills you will gain
About this Specialization
Applied Learning Project
Learners will create and scope a research proposal, conduct desk research in a proprietary data set, use two common methods for qualitative research, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a visual report to present findings with recommendations to stakeholders.
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Try Coursera for BusinessHow the Specialization Works
Take Courses
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Hands-on Project
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

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