About this Course

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Shareable Certificate
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100% online
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Course 4 of 4 in the
Intermediate Level

At least 2 years of business experience

Approx. 15 hours to complete
English

What you will learn

  • Synthesize research findings and develop insights

  • Assess the changing roles of digital and traditional advertising

  • Apply storytelling strategies in presentations

  • Demonstrate effective presentation skills and deliver insights

Skills you will gain

  • Digital Marketing
  • Market Impact
  • Data Analysis
  • market insights
  • Marketing Intelligence
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 4 in the
Intermediate Level

At least 2 years of business experience

Approx. 15 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Getting Started & Synthesizing Findings and Deriving Insights

4 hours to complete
15 videos (Total 84 min), 7 readings, 1 quiz
Week
2

Week 2

4 hours to complete

Measuring Various Marketing Efforts

4 hours to complete
6 videos (Total 32 min), 6 readings, 1 quiz
Week
3

Week 3

2 hours to complete

Planning to Communicate Findings

2 hours to complete
7 videos (Total 40 min), 6 readings, 1 quiz
Week
4

Week 4

5 hours to complete

Designing and Presenting Ideas

5 hours to complete
14 videos (Total 104 min), 4 readings, 2 quizzes

Reviews

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About the Market Research Specialization

Market Research

Frequently Asked Questions

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