About this Course

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Course 2 of 4 in the
Intermediate Level

At least 2 years business experience.

Approx. 15 hours to complete
English

What you will learn

  • Explain limitations and risks of qualitative research

  • Create a moderator guide and design a screening questionnaire to recruit for a focus group

  • Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies

  • Analyze focus group data and create a focus group report following common business practices in qualitative market research

Skills you will gain

  • Sample Collection
  • Qualitative Research
  • Sample Size Determination
  • Sample Preparation
  • Focus Group
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 4 in the
Intermediate Level

At least 2 years business experience.

Approx. 15 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Getting Started and Qualitative Research

2 hours to complete
10 videos (Total 70 min), 3 readings, 1 quiz
Week
2

Week 2

5 hours to complete

Design Qualitative Instruments and Plan Recruiting

5 hours to complete
9 videos (Total 49 min), 6 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Conduct a Focus Group

3 hours to complete
16 videos (Total 61 min), 2 readings, 1 quiz
Week
4

Week 4

5 hours to complete

Analyze, Interpret and Communicate Qualitative Market Research Data

5 hours to complete
8 videos (Total 45 min), 1 reading, 3 quizzes

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About the Market Research Specialization

Market Research

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