University of California, Davis

Quantitative Research

This course is part of Market Research Specialization

Taught in English

Some content may not be translated

Susan Berman
Olivier Rubel, PhD

Instructors: Susan Berman

29,316 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.4

(292 reviews)

|

88%

Intermediate level

Recommended experience

17 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Design an effective questionnaire by applying best practices for writing questions and response options

  • Launch your survey to the target audience using a quantitative survey platform and get back results

  • Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

Details to know

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Assessments

11 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(292 reviews)

|

88%

Intermediate level

Recommended experience

17 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.

What's included

13 videos4 readings1 quiz2 discussion prompts

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.

What's included

12 videos4 readings1 quiz2 peer reviews1 discussion prompt

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.

What's included

12 videos3 readings6 quizzes1 discussion prompt

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.

What's included

10 videos3 readings3 quizzes1 peer review1 discussion prompt

Instructors

Instructor ratings
4.4 (51 ratings)
Susan Berman
University of California, Davis
2 Courses42,792 learners

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