About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Approx. 16 hours to complete
English

What you will learn

  • Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Design an effective questionnaire by applying best practices for writing questions and response options

  • Launch your survey to the target audience using a quantitative survey platform and get back results

  • Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

Skills you will gain

Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics

Learner Career Outcomes

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Approx. 16 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Getting Started and Preparing to Design a Quantitative Survey for Market Research

3 hours to complete
13 videos (Total 60 min), 4 readings, 1 quiz
13 videos
Introduction to Preparing to Design a Quantitative Survey for Market Research1m
Identifying Business Objectives4m
Assessing Suitability of Quantitative Research5m
Building On Qualitative Findings to Inform a Quantitative Survey4m
Introduction to Various Types of Quantitative Surveys1m
Online Surveys4m
Telephone Surveys4m
In-Person Surveys4m
Direct Mail Surveys3m
Steps to Design and Implement a Survey - Part 17m
Steps to Design and Implement a Survey - Part 24m
Recognizing and Avoiding Common Pitfalls6m
4 readings
A Note From UC Davis10m
Back to Basics: Six Essential Skills for Telephone Interviewing15m
Qualtrics: 10 Tips for Building Effective Surveys15m
6 Common Survey Writing Mistakes in Market Research10m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

5 hours to complete

Designing and Implementing a Quantitative Survey

5 hours to complete
12 videos (Total 67 min), 4 readings, 3 quizzes
12 videos
Delineating the Market Segment6m
Selecting the Survey Methods7m
Maximizing Response Rates5m
Maximizing Response Rates: Administering a Survey4m
Maximizing Response Rates: Level of Trust4m
Selecting Appropriate Sample Sources7m
Determining Appropriate Sample Size5m
Designing a Questionnaire5m
Designing Appropriate Response Options5m
Performing Quality Control8m
Pre-Testing Your Survey4m
4 readings
Quirk's: What Everyone Needs to Know About Sampling10m
Sample Size Calculator5m
7 Tips for Good Survey Questions5m
Qualtrics Resources30m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

4 hours to complete

Analyzing a Survey

4 hours to complete
12 videos (Total 59 min), 3 readings, 6 quizzes
12 videos
Reviewing Your Data and Looking for Errors4m
The Importance of Scales5m
Descriptive Analysis: Nominal Data6m
Descriptive Analysis: Ordinal and Interval Data5m
Inferential Analysis: Confidence Interval6m
Testing Hypotheses, Part 1: Overview3m
Testing Hypotheses, Part 2: An Example Application6m
Association Analysis: Comparing Groups of People4m
Association Analysis: Chi-Square Test6m
Association Analysis: Correlation Analysis2m
Causal Analysis6m
3 readings
Making Sense of Survey Data30m
Sampling and Samples45m
Datasets for Module 3 Lectures10m
6 practice exercises
Sampling Activity10m
Scales Practice Activity10m
Descriptive Analysis Activity20m
Statistical Analysis Practice Activity20m
Causal Analysis Practice Activity10m
Module 3 Quiz30m
Week
4

Week 4

4 hours to complete

Assess Approaches and Interpret Quantitative Study Results

4 hours to complete
10 videos (Total 38 min), 3 readings, 4 quizzes
10 videos
Regression and Errors6m
Multiple Variables3m
Using Multiple Variables3m
Multiple Regressions: Understanding What Drives Pricing3m
Binary Regression4m
Segmentation and Cluster Analysis4m
Factor Analysis4m
Conjoint Analysis4m
Course Summary1m
3 readings
Using Multiple Variables Dataset10m
Regression Analysis30m
Quantitative Data Analysis Techniques for Data-Driven Marketing45m
3 practice exercises
Anscombe's Quartet15m
Multiple Regressions Practice Activity10m
Module 4 Quiz30m

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About the Market Research Specialization

Market Research

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