About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Welcome

2 hours to complete
1 video (Total 11 min), 4 readings, 2 quizzes
3 hours to complete

Module 1: Idea Generation

3 hours to complete
3 videos (Total 50 min), 2 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Module 2: Concept Testing

3 hours to complete
4 videos (Total 46 min), 2 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Module 3: Test Marketing Processes

3 hours to complete
4 videos (Total 66 min), 2 readings, 2 quizzes
Week
4

Week 4

4 hours to complete

MODULE 4: Estimating the Size of the Market

4 hours to complete
5 videos (Total 81 min), 3 readings, 3 quizzes

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