About this Course

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Shareable Certificate
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Flexible deadlines
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Approx. 16 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 16 hours to complete
English
Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Welcome

2 hours to complete
1 video (Total 11 min), 4 readings, 2 quizzes
4 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
2 practice exercises
Orientation Quiz10m
Demographics Survey26m
3 hours to complete

Module 1: Idea Generation

3 hours to complete
3 videos (Total 50 min), 2 readings, 2 quizzes
3 videos
1.2 Critical Factors to Assess an Idea17m
1.3 How are Ideas Funded?13m
2 readings
Module 1 Overview10m
Module 1 Reading10m
1 practice exercise
Lesson 1-1 Quiz5m
Week
2

Week 2

3 hours to complete

Module 2: Concept Testing

3 hours to complete
4 videos (Total 46 min), 2 readings, 2 quizzes
4 videos
2.2 Consumer Survey Methods12m
2.3 Conjoint Analysis12m
2.4 Survey for Conjoint Analysis6m
2 readings
Module 2 Overview10m
Module 2 Reading10m
1 practice exercise
Lesson 2-1 Quiz6m
Week
3

Week 3

4 hours to complete

Module 3: Test Marketing Processes

4 hours to complete
4 videos (Total 66 min), 2 readings, 2 quizzes
4 videos
3.2 Interview with William Wright, Executive VP of Product Innovation and Supply Chain, Tupperware Brands Corporation16m
3.3 Risk Reduction Approaches to New Product Development18m
3.4 Collect Customer Data14m
2 readings
Module 3 Overview10m
Module 3 Reading10m
1 practice exercise
Lesson 3-1 Quiz6m
Week
4

Week 4

5 hours to complete

MODULE 4: Estimating the Size of the Market

5 hours to complete
5 videos (Total 81 min), 3 readings, 3 quizzes
5 videos
4.2 Tools for Assessing New Markets24m
4.3 Market Segmentation21m
4.4 Estimating Revenue12m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Reading10m
Congratulations!10m
2 practice exercises
Lesson 4-1 Quiz6m
End of Course Survey52m

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Frequently Asked Questions

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