University of Colorado System
Regression Modeling for Marketers
University of Colorado System

Regression Modeling for Marketers

This course is part of Data Science for Marketing Specialization

Taught in English

A.W. Lukens
Tony Cox, Jr.

Instructors: A.W. Lukens

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply regression analysis to understand & predict marketing outcomes. Interpret market data & refine statistical models for real-world application.

Details to know

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Recently updated!

January 2024

Assessments

35 quizzes

Course

Gain insight into a topic and learn the fundamentals

Intermediate level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Data Science for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

Grasp the essentials of Simple Linear Regression to predict and influence market outcomes. This module guides you through creating insightful scatter plots and using statistical software, turning data into reliable, predictive tools for marketing success.

What's included

5 videos3 readings6 quizzes

Learn to decode SLR outputs, enhancing your ability to make precise marketing predictions. Understand the significance of regression coefficients and R-squared values in shaping marketing strategies that are both data-driven and impactful.

What's included

6 videos4 readings7 quizzes

Elevate your predictive modeling with advanced techniques. This module takes you beyond SLR, showing you how to incorporate multiple factors into your analyses for more nuanced and effective marketing insights.

What's included

10 videos6 readings11 quizzes

Discover the power of Multiple Linear Regression in understanding complex market dynamics. Learn to integrate diverse factors into your analysis, using advanced techniques like ANOVA and MANCOVA for deeper market insights and smarter marketing decisions.

What's included

10 videos11 readings11 quizzes

Instructors

A.W. Lukens
University of Colorado System
10 Courses4,504 learners

Offered by

Recommended if you're interested in Data Analysis

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